hyperlocal deities, pachyderms, the letter w, the number 3 and some geo
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"Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo"; keynote presented on April 16th 2010 at the closing plenary of the GIS Research Conference UK at University College London.TRANSCRIPT
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GISRUK 2010 at UCL
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo
Gary Gale, Yahoo! Geo Technologies
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2KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/
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3Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/
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Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/
this talk is brought to you …
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boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/
… by the number 3
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Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/
… by the letter w
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Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/
… by the word local (hyper and micro)
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… and by a theory
Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/
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warning: may contain references to checking in and foursquare
Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/
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10
postverta – geo past
robceemoz on Flickr : http://www.flickr.com/photos/robceemoz/3031609961/
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12What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/
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13Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/
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stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
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15A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00
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16JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
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18Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/
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20Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/
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“you may well ask, chris, what is my theory?”
Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/
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the theory of stuff
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23Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/
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pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/
“what is it for and why would anyone use it?”@aaronofmontreal
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25
janus – geo present
RedJinn on Flickr : http://www.flickr.com/photos/jinnrouge/3156175315/
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Koen Vereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
some numbers
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comscore 2009 digital year (us)
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http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/
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http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/
mobile search revenue forecast (us)
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jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
hype (or local)?
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nep on Flickr : http://www.flickr.com/photos/nep/1812127513/
entities & events located in a well defined, community scale, area
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Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/
intended for consumption by residents/visitors to that area
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splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/
created by a resident or visitor to that area
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34
technology hurdles …
Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/
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jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/
matching
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D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/
content
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37hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
intent
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38National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
users
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Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/
geo
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parsing & tagging
szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/
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intent
pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/
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Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
location
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43Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
ip
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44John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
gps
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45Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
a-gps
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46Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
cell tower
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47Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
wifi access point
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hyperlocal genera
Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/
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“classic” hyperlocal
allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/
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“corporate” hyperlocal
annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/
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Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/
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“user” hyperlocal
6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/
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granularity
mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/
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local – county level
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hyperlocal – city or neighbourhood level
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microlocal – block level
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Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/
elephant in the room
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stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
is location that ubiquitous?
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64JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/
only ~21% of total handsets
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65
what about the other ~79% … ?
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privacy
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69Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/
inventory?
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70Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
ip
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71
accuracy # 1
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accuracy # 2
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negativity
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mayor of the north pole
krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
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faking it
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laura padgett on Flickr : http://www.flickr.com/photos/laurapadgett/3996326599/
anteverta – geo future
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5m subscribers by 2011gigaom.com, August 2008
Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/
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1 check in per second
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33% of mobile users read mobile newsmm&t, March 2010
ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/
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foursquare history
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mercurynews.com – 3/26/10
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and finally
UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/
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Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/
the three w’s
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Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/
#1 - where
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normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/
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86
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Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/
#2 - when
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julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/
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wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/
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jeffhutton.net on Flickr : http://www.flickr.com/photos/jeffhutton/429299456/
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Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/
#3 - what
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Tammy Camp on Flickr : http://www.flickr.com/photos/tammycamp/4423792995/
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Thurrock Phil on Flickr : http://www.flickr.com/photos/phils_photos/2312562929/
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not taking notes?
selva on Flickr : http://www.flickr.com/photos/selva/24604141/
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GISRUK 2010 at UCL
Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo
Gary Gale, Yahoo! Geo Technologies
http://slideshare.net/vicchi
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thanks for listening
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
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t: @vicchib: www.vicchi.orgw: www.garygale.com