the hyperlocal attitude

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The Hyperlocal Attitude Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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The hyperlocal attitude was based on research, experience and policy. How should a hyperlocal blogger / journalist / contentmanager / communitymanager act in order to be successful? These 20 rules might help.

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Page 1: The hyperlocal attitude

The Hyperlocal Attitude

Bart Brouwers, @brewbart,08 october 2010, Hamburg WAN/IFRA

Page 2: The hyperlocal attitude

Local First, how to act?

© Lara KingBart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 3: The hyperlocal attitude

20 Golden Rules

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 4: The hyperlocal attitude

1. Collaborate, don’t Invent

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 5: The hyperlocal attitude

2. Get Personal

© Rikkert WalbeekBart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 6: The hyperlocal attitude

3. Be Social

© BullmarketingBart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 7: The hyperlocal attitude

4. Publish Real-Time

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 8: The hyperlocal attitude

5. Be Easy-to-Use

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 9: The hyperlocal attitude

6. Be Open

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 10: The hyperlocal attitude

7. Be Serendipitous – Not?

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 11: The hyperlocal attitude

8. Mistakes are no #Fail

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 12: The hyperlocal attitude

9. Use outside knowledge

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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10. Offer your skills

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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11. Avoid Acting “Special”

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 15: The hyperlocal attitude

12: Be Involved

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 16: The hyperlocal attitude

13. Help users participate

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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14. Cherish & Curate

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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15. Mutualize

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 19: The hyperlocal attitude

Meg Pickard, The GuardianBart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 20: The hyperlocal attitude

16. Accept lurking

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 21: The hyperlocal attitude

17. Act Entrepreneurial

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 22: The hyperlocal attitude

18. Pile up Small Change

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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19. Automate

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

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20. Break down the Castle

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA

Page 25: The hyperlocal attitude

Follow hyperlocal TMG• OverEindhoven.nl

• OverWoerden.nl

• OverZwolle.nl

• OverHeino.nl

• Blog: dodebomen.nl

• Twitter: @brewbart

[email protected]

Bart Brouwers, @brewbart, 08 october 2010, Hamburg WAN/IFRA