Turning Simple Changes into Big Profit

Presented by

Bill Hunt

Google Snippet

When was the last time you checked your companies description in Google or that of your client?

Optimize Search Results

Due to the flash problem with the sites, many snippits are less than optimal

Search Phrase: Ford SUV

Search Phrase: Ford truck fuel efficiency

Paid Search Ads

When was the last time you checked on your paid search ads?

Check Your Translations

When was the last time you had a native speaker check the quality of your localization?

Mistakes With “Word for Word” Translation

Not translated 「ホテル名」

「 US$40 以下」

「 US$200 以上」

「 US$ ｘｘ以上、 US$ ｘｘ以下」

「 111 件中 1 番目から 20 番目のホテル」

This should be on the right side of the currency box.

???Wrong character

「ホテル名」

「全てのホテルを表示する」

Get the info to buy

When was the last time you were frustrated to had to register to get the simplest data about a product?

Visited by Mobile Phone

When was the last time you visited your site by mobile or iPhone?

Home Page invisible on iPhone

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Integrate Paid and OrganicHow Many of you integrate paid and organic search

data to find opportunities?

Leverage Paid + Organic Data

Identify missed opportunities – paid and organic

Maximize Paid and Organic Integration

• What keywords are really converting in paid and organic?

• What are “low-hanging fruit” that can be optimized

Fixing copy on #1 organic listing saved $24k in 1st month

Leverage Scorecards

How many of you use scorecards to motivate brands or to foster integration with traditional media?

Deploy Performance Metrics

Leverage Scorecards for governance to ensure consistent global performance goals are achieved.

Helps prioritize resource allocation

Effectively blend paid search and natural search for brand awareness and lead generation

IBM’s global search performance increased

500% when BU level performance metrics

implemented

Deploy Integration MetricsLeverage Scorecards for governance to ensure

consistent integration performance goals are achieved.

Effectively advertising and search for brand awareness and lead generation

Test Your Site

Act like a customer and see where you have bugs.

Digital Asset Optimization

How many are doing Digital Asset Optimization?

37,000 social media content pages flood Google for Sony Bravia

Often videos, blogs and Social Media bookmark sites outrank brand pages

Blended Search ResultsBlended Search Results

Audience Participation

How many are focused on searcher interests?

Develop Content to Satisfy Searcher Needs

How To related searches

80,000 searches monthly

Contact Me

Bill Hunt

Tel: 860.604.8063

Twitter: billhunt

Email: bill@whunt.com

Blog: www.whunt.com