simple steps to stay motivated on the job hunt
TRANSCRIPT
HOW DO YOU KEEP DISCOURAGED, UNEMPLOYED
PEOPLE ON THE JOB HUNT?
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SOME FACTS
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In October ’12, the unemployment rate was at 7.9%
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That doesn’t include the people who have given up
looking for jobs
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What if we could raise their morale and get them back
on the job hunt?
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What could we achieve with that?
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-Potential economic impact-Raise standards of living-Improve health
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So who was my target audience?
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Target Audience - Sam
Sam (fictional)-44 years old-father of two-unemployed programmer-down on his luck-five months unemployed
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HOW DO WE GET SAM TO DO WHAT
HE ALREADY WANTS TO DO?
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Change his homepage to a job site
Join a mailing list / newsletter for employment opportunities
Sign up for an account on job site
WELL, HE COULD...
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HOW I DESIGNED AND TESTED THESE
BEHAVIORS
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RUNNING TRIALS
(Thanks for tweeting, BJ!)
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(A FEW) TRIALS I RAN
-health issues --> forced to quit-have been working part -time-electrical engineering degree-hard time breaking into CS / marketing jobs-looking for entry-level office work because of health problems-using LinkedIn to find opportunities
S.L.
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(A FEW) TRIALS I RAN
M.B.-unemployed after moving from LA to Palo Alto-looking actively, cautiously optimistic-few jobs for skill set-setting up informational meetings to gain connections-volunteering to network-using Jewish Vocational Service (JVS.org) to find opportunities
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1. WHAT FEW PEOPLE REALIZE IS...
many people already have accounts on certain job sites
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1. WHAT FEW PEOPLE REALIZE IS...increase user activity
it’s just a matter of getting them to check or browse them more
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1. WHAT FEW PEOPLE REALIZE IS...increase user activity
I know this because participants in my trials told me that they already have accounts on the sites
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WHAT THIS MEANS FOR BEHAVIOR DESIGNincrease user activity
It’s harder to do something they are unfamiliar with than to get them to do more of what they already do
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2. WHAT FEW PEOPLE REALIZE IS...
unless they’re already tech-savvy, most people don’t know how easy it is to change their homepages / default new tab pages
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2. WHAT FEW PEOPLE REALIZE IS...
I know this because participants in my trials were reluctant to change their homepages until I followed up with simple, terse steps
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WHAT THIS MEANS FOR BEHAVIOR DESIGN
Sometimes people overestimate how hard it is or
long it will take to do a simple behavior.
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WHAT THIS MEANS FOR BEHAVIOR DESIGN
Sometimes people overestimate how hard it is or
long it will take to do a simple behavior.
Explicitly listing out, in terse bullet point format, how to do a behavior can help.
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3. WHAT FEW PEOPLE REALIZE IS...
most people aren’t fully aware of the newsletters or learning/networking opportunities that job sites provide
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3. WHAT FEW PEOPLE REALIZE IS...
I know this because one of my participants cited JVS.org (Jewish Vocational Service) as having good resources and workshops (for people of any religion)
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3. WHAT FEW PEOPLE REALIZE IS...
So sign up for some other accredited sites; they might be spammy, but you can always unsubscribe, and there may be some gems in the newsletters.
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WHAT THIS MEANS FOR BEHAVIOR DESIGN
Educate people on (make explicit) the positive consequences of desired behaviors.
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Contact me!-Andrew Han-freshman at Stanford-student in BJ Fogg’s Behavior Design class
Thank you!
Questions? Comments?
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