hunt the right product for your project
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Bright Ideas. Brilliant Results TM
The Right Product for the Project
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Bright Ideas. Brilliant Results TM
For more than 200 years, promotional products have integrated their way into daily life, serving not only as useful tools, but as powerful, long-
lasting advertising.
The Reach
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Bright Ideas. Brilliant Results TM
The Impression
Promotional products are an effective method of advertising.
Source: PPAI, 2009
89% of consumers could recall the name of the advertiser on a promotional product they received in the past 24 months.
76.2% of consumers could recall the name of the advertiser, the product or service advertised and identify the type of promotional product received in the last two years.
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Bright Ideas. Brilliant Results TM
What is the cost per impression when it comes to promotional products?
More than half (58%) of customers keep a promotional product anywhere from one to four plus years.
Even if the recipient uses the item only once per week, that’s a minimum of 52 impressions a year with the possibility of more than 208 during four years.
The ROI
Source: PPAI, 2009
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Bright Ideas. Brilliant Results TM
83% like receiving a promotional product with an advertising message
48% would like to receive promotional products more often
How do recipients feel about receiving a promotional
product?
The Recall
Source: PPAI, 2009
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Bright Ideas. Brilliant Results TM
40% Said their actions would depend upon the promotional product they received.
Are customers more likely to patronize a business that has given you a promotional
product?
39% Said they would be prone to patronize the business that distributed a promotional product
The Response
Source: PPAI, 2009
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Bright Ideas. Brilliant Results TM
Promotional products are powerful. They’re long-lasting, cost-effective and they work, both as effective forms of communication
and as useable, necessary tools.
The Results
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Bright Ideas. Brilliant Results TM
What are you waiting for?
Lee Ann HuntPhone: 918-494-6683
Email: [email protected]:
www.leeann.hunt.leewaynecatalog.com