product hunt france - birdly - @ numa - 07092016
TRANSCRIPT
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
September 2016
Birdly - @MarwannAS
How to make a successful launch on Product Hunt?
Summary
1. What’s Birdly?
2. Product Hunt Launches
3. Startup Side Projects
4. Recommendations
The bridge between and
Birdly
ANALYTICS
Receive smart info & schedule customized
reports
CUSTOMER INFO
Access customer data through Slack
SMART ALERTING
Get warned when something abnormal
happens
TEAM MOTIVATION
Celebrate closed deals & make business more
transparent.
Our first Product Hunt Launch
When we launched
200 teams
Results
6.5k visits
645+ upvotes
Launch Preparation
RESPECT
Hunters are humans...
PREPARATION
Launch time, tagline, landing page, special
offer...
ENGAGEMENT
Reach out to Numa alumni, Slack
communities, answer comments, ask for
help...
TIMING
Surf trends, launch when the topic is still
hot...
Product Hunt Trends (simplified)
iOS Keyboards
Emojis
Slack Bots
Curated Directories
Messenger Bots
Pokémon Go Birdly
Reproducing our success
Creating “Backdoors” to our main product
Reproducing our success
Pulling strings? Not useful enough?
So what did we do instead ?
Side Projects as the new marketing
Giving back to the Product Hunt Community
Useful Trendy Next Launch
6.3k upvotes
500 leads
Results
20k visits
1.1k upvotes
250 teams
15 articles
PR
3.2k upvotes
835 upvotes
528 upvotes
1.2k upvotes
In a nutshell
Be Useful to the PH
Community
Engage people from
the start
Timing is key
THANKS! Complete Report of our first Product Hunt Launch with more detail : bit.ly/birdlyph
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr
M A D E I N F R A N C E M A D E I N F R A N C E
#PHParis@producthunt_fr