soda - product hunt meetup

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Presentation for the Dutch Product Hunt Meetup. I spoke about Soda and our launch on Product Hunt.

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Page 1: Soda - Product Hunt Meetup

[email protected]

LOGIN

Hello hunters

Page 2: Soda - Product Hunt Meetup

“btw, producthunt.co: nieuwe favo website”

Page 3: Soda - Product Hunt Meetup

I really hate these Twitter ads in my timeline #goaway

Hater!@thisisjorik

Follow

We are in this business…

Page 4: Soda - Product Hunt Meetup

Oh WOW, I bought this instantly! RT @KPN http://greatoffer.kpn.com

Lover!@thisisjorik

Follow

But this is what we fight for

Page 5: Soda - Product Hunt Meetup

Social advertising tailored for content creators

Dashboard Pop Airlines

Your Campaigns Create Campaign

PopAirlines SummerSale USA (ACTIVE) PT

Tag and Win test campaign _ 322 (ACTIVE) PP

Like Ads OCT Campaign Pop Airlines (ACTIVE) WL

Pop Airlinestwitter

TOTAL SPENT

€ 3,421

€ 8,942

€ 5,007

ENGAGEMENTS

72,489

84,761

22,004

FOLLOWERS/FANS

2,489

4,384

1,308

(COST PER) (COST PER)

€ 0.68

€ 0.75

€ 0.17

€ 0.43

€ 0.54

€ 0.78

Pop Airlinesfacebook

Pop Airlinesinstagram

show active

show week

Page 6: Soda - Product Hunt Meetup

Social advertising tailored for content creators

Create and optimize

Pop Airlines Campaign Fashion Week (ACTIVE)Pop Airlines Campaign Fashion Week (ACTIVE) Campaign

Create Ad

Untiteld ad

TWITTER PROMOTED TWEET

Content

Add Photo

Subwing: Experience the sensation RI�ȵ\LQJ�XQGHU�ZDWHU�http://www.producthunt.com/posts/subwing via @PieterPaul on @producthunt

140

Page 7: Soda - Product Hunt Meetup

Social advertising tailored for content creators

Adset

Engagement

Post Engagements1.211

Post CommentsPage Likes34128

Photo Views89

Cost Per Engagement€ 0,51

Spend€ 336

Campaign Budget€ 20,000

90%Cost per Action€ 2.77

21 3 4

This adset contains 4 adverts

Pop Airlines Campaign Fashion Week (ACTIVE)

Reports

Created by Rosalie van Dijk 21 MAR 2014 08:00 - 23 MAR 2014 21:00PAGE LIKES AD

Pop Airlines

Adset 1

Page 8: Soda - Product Hunt Meetup

Launch day

Page 9: Soda - Product Hunt Meetup

Next day

Page 10: Soda - Product Hunt Meetup

600+ sign-ups

CorporatesStartups Investors

Competitors

Agencies Partners

ad

Page 11: Soda - Product Hunt Meetup

Key to international press coverage

Hey TechCrunch, we have something cool for you

Page 12: Soda - Product Hunt Meetup

Time on site

Product Hunt 13:27 min

Emerce 3:19 min

Page 13: Soda - Product Hunt Meetup

• Provide background info or short pitch!

• Join the conversation!

• Give early access (when in beta)!

• Be transparant!

• Enjoy the response 

Page 14: Soda - Product Hunt Meetup

“People don’t buy upvote what you do, !they buy upvote why you do it”

Page 15: Soda - Product Hunt Meetup

meetsoda.com!!

@thisisjorik