Social Media @ HPLLaura Lukasik

Krystin ParkinsonOctober 3, 2016

Overview

Policy Basics Campaigns Successes Analytics & Tools Strategy & Stories Q&A

Policy

Platforms

FacebookFlickr CommonsInstagramPinterestTwitterYouTube

Campaigns

Campaigns

Campaigns

Campaigns

Successes

Successes

Sharing

Tools

&

Tools

Define demographics engaging with us Drill down to define engagement on all

platforms Determine how long users interact with our

pages Analyze impact of posts

Tools

Branded content from all platforms from all staff

Manage and schedule posts Monitor and engage with customers Tracking Ow.ly links allows for deeper insight

Tools

https://blog.hootsuite.com/best-time-to-post-on-facebook-twitterinstagram/

https://www.fastcompany.com/3036184/how-to-be-a-success-at-everything/the-best-and-worst-times-to-post-on-social-media-infograph

http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

Analytics

201

201

201

201

201

201

201

201

201

2010

2,000

4,000

6,000

8,000

10,000

12,000

5,662 6,140 6,702 7,205 7,562 7,975 8,4909,014

11,44012,353Social Media Fans All Platforms

Analytics

@HamiltonLibrary Tweets 9,051

@HamiltonPublicLibrary2,749 People Checked In5,027 Total Page Likes

Charts represent Sept. 2016

Strategy

Quarterly Approach

Program Guide Website Calendar and CarouselsLCD ScreensSocial MediaData

Stories