How’d They Do That?

Chupa Chups Jagermeister

Alyssa Cullen

Chupa Chups• Chupa Chups was the first candy designed with children in

mind. Back in 1958 Enric Bernat Fontlladosa launched the Chupa Chups hoping to create a more practical lollipop for kids. After the end of the Francisco Franco dictatorship the company's founder managed to make his sweets known worldwide. An innovative company as Chupa Chups needed an effective logo to represent it. Most people are quite surprised to find out that the Chupa Chups distinctive daisy logo was designed in 1969 by the famous surrealist Salvador Dali . It's all 100% fact. After Bernat introduced his idea of a more universal logo, Dali needed an hour only to draft on a newspaper what would become the basis for today's Chupa Chups logo. It actually makes sense. Salvador Dali throughout his later life-time would lend his image to a variety of commercial interests, using himself as a brand. He was the ultimate self publicist, trait which led Breton to nickname him "Avida Dollars" when talking about Dali's later output. The Chupa Chups logo can currently be found on all kinds of lollipops and related items, and the company maintains its focus on creating new, exciting products.

Jagermeister• The logo for this popular and well known

alcoholic beverage dates back to the days of noble gentlemen, hunters and, later, holy Hubertus, and is based upon the legend of Hubertus as written by Father Diethard H. Klein. This legendary tale talks about the hunters warnings to not hunt in the forest and the meadows and the fate that he suffers when he meets with the animal. The animal turns and faces him and hunter sees before him a cross placed above the antlers, with the animal offering the hunter forgiveness so that it may be

set free.