how uber pushes drivers buttons...2017/04/03  · uber helps solve this fundamental problem by...

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U(D54G1D)y+=!,!=!#!/ MEXICO CITY — From the hundreds of millions of tortillas consumed every year to the countless tons of corn-enriched feed that fattens livestock and poultry, corn is perhaps Mexico’s most important agricultural com- modity, one at the center of its life and culture. Now corn has taken on a new role — as a powerful lever for Mexican officials in the run-up to talks over Nafta, the North Ameri- can Free Trade Agreement. The reason: Much of the corn that Mexico consumes comes from the United States, making it America’s top agricultural export to its neighbor. And even though President Trump appears to be pulling back from his vows to com- pletely overhaul Nafta, Mexico has taken his threats to heart and has begun flexing its own muscle. The Mexican government is ex- ploring buying its corn elsewhere — including Argentina or Brazil — as well as increasing domestic production. In a fit of political pique, a Mexican senator even submitted a bill to eliminate corn purchases from the United States within three years. American corn shipments to Mexico totaled nearly $2.6 billion last year and are part of an elabo- rate agricultural trade relation- ship that has helped to interlace the two nations’ economies. But though the corn business is a tiny fraction of the overall $525 billion in annual trade between the two countries, it has gained outsize importance and become some- thing of a symbol for the nations’ economic codependence. Corn Becomes Bargaining Chip For Mexico as Nafta Talks Near By KIRK SEMPLE Continued on Page A6 NORTH BAY, Ontario — The tiny log house alongside the Trans-Canada Highway is easy to miss among the strip malls, fast-food outlets and car dealers. But 83 years ago, it was the eye of a publicity maelstrom because of a one-in-a-billion event: the birth of five identical baby girls. The Dionne quintuplets — the first known to survive — were a flash of miraculous happy news in the depths of the Great De- pression. Journalists descended on North Bay, Ontario, to make them the most famous babies on earth. They were front-page news around the world and filled newsreels. The province of Ontario swooped in and took them from their parents, declaring that they had to be protected from ex- ploitation. Then it exhibited the children three times a day in a human zoo called Quintland, to be raised as a sort of science experiment. Three million vis- itors came in the 1930s. Now, the city they put on the map is poised to deal the Dionnes what they say is yet another insult, by getting rid of their house. The city plans to hand it over to a fairground in a village 45 miles down the high- way with no connection to their story, nor any apparent financial resources to maintain it as a museum. A City Council commit- tee is expected to review the matter on Tuesday night. The two surviving sisters, Annette and Cécile, have reluc- tantly returned to the public eye Last Two Dionne Quintuplets Step Up to Try to Save Home By IAN AUSTEN NORTH BAY JOURNAL The Dionne quintuplets, the first known to survive, in 1943. The province of Ontario once exhibited them three times a day. ASSOCIATED PRESS Continued on Page A7 In 2010, the Metropolitan Mu- seum of Art hired Erin Coburn away from the J. Paul Getty Mu- seum, lauding her as its “first chief officer of digital media” — a role created and promoted by the Met director and chief executive, Thomas P. Campbell, as part of his efforts to move the museum into the 21st century. Two years later, Ms. Coburn quietly left, along with a confiden- tial settlement from the Met. Though no clear explanation was given at the time, recent inter- views with former and current staff members reveal that Ms. Coburn had long complained that she was unable to do her job effec- tively because of a close personal relationship between Mr. Camp- bell and a female staff member in her department. Mr. Campbell announced his resignation in February. And while the relationship was not the reason he left, staff members say that it contributed to a yearslong erosion of respect for his authority and judgment within the Met and that it reflects larger problems in how the institution is managed by top executives and the board of trustees. Despite its vaunted collection, prodigious $332 million budget and a board stocked with some of the country’s most powerful donors, the Met is largely run by a dozen or so executives and trustees, interviews show, with lit- tle transparency or accountability. The recent discovery of a loom- ing $40 million deficit that forced the institution to cut staff, trim its exhibition schedule and postpone a heralded $600 million expansion At the Met Museum, a Hushed Exit Reflects an Insular Culture By ROBIN POGREBIN Continued on Page A13 The secretive ride-hailing giant Uber rarely dis- cusses internal matters in public. But in March, fac- ing crises on multiple fronts, top officials convened a call for reporters to insist that Uber was changing its culture and would no longer tolerate “brilliant jerks.” Notably, the company also announced that it would fix its troubled relationship with drivers, who have complained for years about falling pay and ar- bitrary treatment. “We’ve underinvested in the driver experience,” a senior official said. “We are now re-examining ev- erything we do in order to rebuild that love.” And yet even as Uber talks up its determination to treat drivers more humanely, it is engaged in an ex- traordinary behind-the-scenes experiment in be- havioral science to manipulate them in the service of its corporate growth — an effort whose dimensions became evident in interviews with several dozen current and former Uber officials, drivers and social scientists, as well as a review of behavioral research. Uber’s innovations reflect the changing ways companies are managing workers amid the rise of the freelance-based “gig economy.” Its drivers are officially independent business owners rather than traditional employees with set schedules. This al- lows Uber to minimize labor costs, but means it can- not compel drivers to show up at a specific place and time. And this lack of control can wreak havoc on a service whose goal is to seamlessly transport pas- sengers whenever and wherever they want. Uber helps solve this fundamental problem by us- ing psychological inducements and other tech- ‘It was all day long, every day — texts, emails, pop-ups.’ ED FRANTZEN, below, a veteran Uber driver in the Chicago area BRITTANY SOWACKE FOR THE NEW YORK TIMES How Uber Pushes Drivers’ Buttons Borrowing Video Game Tactics to Urge More Time on the Road By NOAM SCHEIBER Uber sends messages to entice drivers to stay on the road or to nudge them in a certain direction, and it awards them achievement badges. Continued on Page A14 WASHINGTON — When Presi- dent Trump welcomes President Xi Jinping of China to his palm- fringed Florida club for two days of meetings on Thursday, the stud- ied informality of the gathering will bear the handiwork of two people: China’s ambassador to Washington and Mr. Trump’s son- in-law, Jared Kushner. The Chinese ambassador, Cui Tiankai, has established a busy back channel to Mr. Kushner, ac- cording to several officials briefed on the relationship. The two men agreed on the club, Mar-a-Lago, as the site for the meeting, and the ambassador even sent Mr. Kush- ner drafts of a joint statement that China and the United States could issue afterward. Mr. Kushner’s central role re- flects the peculiar nature not only of this first meeting between Mr. Trump and Mr. Xi, but also of the broader relationship between the United States and China in the early days of the Trump adminis- tration. It is at once highly person- al and bluntly transactional — a strategy that carries significant risks, experts said, given the eco- nomic and security issues that al- ready divide the countries. While Chinese officials have found Mr. Trump a bewildering figure with a penchant for inflam- matory statements, they have come to at least one clear judg- ment: In Mr. Trump’s Washing- ton, his son-in-law is the man to know. CHINA RECOGNIZES KUSHNER AS PATH TO THE PRESIDENT STRATEGY SEEN AS RISKY An Unusually Personal Backdrop Before Xi Meets Trump By MARK LANDLER Continued on Page A10 Donald F. McGahn II, now Pres- ident Trump’s White House coun- sel, made $2.4 million as a lawyer with a client list loaded with deep- pocketed conservative groups, from Americans for Prosperity, backed by the conservative bil- lionaires Charles G. and David H. Koch, to the Citizens United Foun- dation. Mr. Trump’s legislative affairs director, Marc Short, earned $78,000 from Freedom Partners, a Koch-linked group where he once served as president, plus nearly $380,000 for consulting work, list- ing clients such as the Club for Growth and Susan B. Anthony List, both right-leaning activist groups, as well as the presidential campaign of Senator Marco Ru- bio, Republican of Florida. And Mr. Trump’s chief strat- egist, Stephen K. Bannon, re- ported earning more than $1 mil- lion in income tied to conserva- tive-oriented work, with at least $500,000 of that from entities linked to the conservative mega- donor Robert Mercer and his daughter Rebekah, including the Breitbart News Network and Cambridge Analytica, a data min- ing firm partly owned by Mr. Mer- cer that worked for the Trump campaign. Those disclosures, contained in 92 personal financial statements of Trump administration staff members released starting Fri- day night, offer a hint of how an explosion in spending has ex- panded the lucrative array of pri- vate political work in Washington, enriching even the anti-establish- ment activists and operatives who sided with Mr. Trump. Much of the new business has come through “super PACs” and political nonprofit groups whose fund-raising has soared since the Supreme Court’s Citizens United decision in 2010. While such groups were once a modest side- line to campaign and lobbying work, the new campaign spending Trump’s Staff Mixed Politics And Paydays Filings Show Flood of Conservatives’ Cash This article is by Steve Eder, Eric Lipton and Andrew W. Lehren. Continued on Page A11 Millicent Garrett Fawcett is the first woman to get a statue in London’s Parliament Square. PAGE A4 Britain Honors a Suffragist In a city known for poverty and crime, the police put an emphasis on minimiz- ing harm and saving lives. PAGE A17 Camden Tries New Approach At a conference, lawyers and bankers said mergers and acquisitions should boom under President Trump. PAGE B1 Deal Makers Dreaming Big As offensive ads appear on YouTube, Google engineers are trying to teach machines to consider context in deter- mining what is objectionable. PAGE B1 Can Computers Be Offended? Paul Krugman PAGE A23 EDITORIAL, OP-ED A22-23 The baseball season is starting, and with it come 14 new books on the sub- ject. Daniel M. Gold reviews. PAGE C3 The Books of Summer A statewide initiative in California is encouraging convicts to explore the arts as a path to self-esteem. PAGE C1 ARTS C1-8 Creativity Amid Confinement Workers descended on a Colombian city that was hit by a surge of mud and water, killing over 200. PAGE A6 INTERNATIONAL A4-8 Racing to Find Survivors The Bulldogs, in their first national title game, face a No. 1 seed, and the oppor- tunity to make a statement. PAGE D1 SPORTSMONDAY D1-8 Gonzaga’s Final Test With graduation near for a transgender student who won a fight over locker room access in an Illinois school, the battle is renewed. PAGE A9 NATIONAL A9-16 Bathroom Access, Round Two The defense team for a gold trader from Turkey has tried to take his case to the Trump administration. PAGE A18 NEW YORK A17-21 A Legal Strategy With a Twist Dyson, like Apple, is a secretive tech company with a rare feat: It consis- tently profits from consumer gadgets. Its eye for design is helping to win the high end of the market. PAGE B1 BUSINESS DAY B1-4 The Apple of Appliances An Ohio county that voted for President Trump could be hit es- pecially hard from his proposed budget. Page A12. Housing Cuts Stir Fears RON JENKINS/GETTY IMAGES Coach Dawn Staley led South Carolina past Mississippi State for the Gamecocks’ first na- tional basketball title. Page D1. New Champs in Town An unexpected four-stroke penalty for Lexi Thompson turned an L.P.G.A. major into a showdown. PAGE D1 When a Viewer Sees an Error Late Edition VOL. CLXVI . . . No. 57,556 © 2017 The New York Times Company NEW YORK, MONDAY, APRIL 3, 2017 Today, a mix of clouds and sunshine, high 58. Tonight, rain becoming heavy, breezy late, low 47. Tomor- row, showers, windy, high 63. Weather map appears on Page A20. $2.50

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Page 1: How Uber Pushes Drivers Buttons...2017/04/03  · Uber helps solve this fundamental problem by us-ing psychological inducements and other tech- It was all day long, every day texts,

C M Y K Nxxx,2017-04-03,A,001,Bs-4C,E2

U(D54G1D)y+=!,!=!#!/

MEXICO CITY — From thehundreds of millions of tortillasconsumed every year to thecountless tons of corn-enrichedfeed that fattens livestock andpoultry, corn is perhaps Mexico’smost important agricultural com-modity, one at the center of its lifeand culture.

Now corn has taken on a newrole — as a powerful lever forMexican officials in the run-up totalks over Nafta, the North Ameri-can Free Trade Agreement.

The reason: Much of the cornthat Mexico consumes comesfrom the United States, making itAmerica’s top agricultural exportto its neighbor. And even thoughPresident Trump appears to bepulling back from his vows to com-pletely overhaul Nafta, Mexicohas taken his threats to heart andhas begun flexing its own muscle.

The Mexican government is ex-ploring buying its corn elsewhere— including Argentina or Brazil —as well as increasing domesticproduction. In a fit of politicalpique, a Mexican senator evensubmitted a bill to eliminate cornpurchases from the United Stateswithin three years.

American corn shipments toMexico totaled nearly $2.6 billionlast year and are part of an elabo-rate agricultural trade relation-ship that has helped to interlace

the two nations’ economies. Butthough the corn business is a tinyfraction of the overall $525 billionin annual trade between the twocountries, it has gained outsizeimportance and become some-thing of a symbol for the nations’economic codependence.

Corn Becomes Bargaining ChipFor Mexico as Nafta Talks Near

By KIRK SEMPLE

Continued on Page A6

NORTH BAY, Ontario — Thetiny log house alongside theTrans-Canada Highway is easyto miss among the strip malls,fast-food outlets and car dealers.But 83 years ago, it was the eyeof a publicity maelstrom becauseof a one-in-a-billion event: thebirth of five identical baby girls.

The Dionne quintuplets — thefirst known to survive — were aflash of miraculous happy newsin the depths of the Great De-pression. Journalists descendedon North Bay, Ontario, to makethem the most famous babies onearth. They were front-page

news around the world and fillednewsreels.

The province of Ontarioswooped in and took them fromtheir parents, declaring that theyhad to be protected from ex-ploitation. Then it exhibited thechildren three times a day in ahuman zoo called Quintland, tobe raised as a sort of scienceexperiment. Three million vis-itors came in the 1930s.

Now, the city they put on themap is poised to deal theDionnes what they say is yetanother insult, by getting rid oftheir house. The city plans to

hand it over to a fairground in avillage 45 miles down the high-way with no connection to theirstory, nor any apparent financialresources to maintain it as amuseum. A City Council commit-

tee is expected to review thematter on Tuesday night.

The two surviving sisters,Annette and Cécile, have reluc-tantly returned to the public eye

Last Two Dionne Quintuplets Step Up to Try to Save Home

By IAN AUSTEN

NORTH BAY JOURNAL

The Dionne quintuplets, the first known to survive, in 1943. Theprovince of Ontario once exhibited them three times a day.

ASSOCIATED PRESS

Continued on Page A7

In 2010, the Metropolitan Mu-seum of Art hired Erin Coburnaway from the J. Paul Getty Mu-seum, lauding her as its “firstchief officer of digital media” — arole created and promoted by theMet director and chief executive,Thomas P. Campbell, as part of hisefforts to move the museum intothe 21st century.

Two years later, Ms. Coburnquietly left, along with a confiden-tial settlement from the Met.Though no clear explanation wasgiven at the time, recent inter-views with former and currentstaff members reveal that Ms.Coburn had long complained thatshe was unable to do her job effec-tively because of a close personalrelationship between Mr. Camp-bell and a female staff member inher department.

Mr. Campbell announced hisresignation in February. Andwhile the relationship was not thereason he left, staff members saythat it contributed to a yearslongerosion of respect for his authorityand judgment within the Met andthat it reflects larger problems inhow the institution is managed bytop executives and the board oftrustees.

Despite its vaunted collection,prodigious $332 million budget

and a board stocked with some ofthe country’s most powerfuldonors, the Met is largely run by adozen or so executives andtrustees, interviews show, with lit-tle transparency or accountability.

The recent discovery of a loom-ing $40 million deficit that forcedthe institution to cut staff, trim itsexhibition schedule and postponea heralded $600 million expansion

At the Met Museum, a Hushed Exit Reflects an Insular CultureBy ROBIN POGREBIN

Continued on Page A13

The secretive ride-hailing giant Uber rarely dis-cusses internal matters in public. But in March, fac-ing crises on multiple fronts, top officials convened acall for reporters to insist that Uber was changing itsculture and would no longer tolerate “brilliantjerks.”

Notably, the company also announced that itwould fix its troubled relationship with drivers, whohave complained for years about falling pay and ar-bitrary treatment.

“We’ve underinvested in the driver experience,” asenior official said. “We are now re-examining ev-erything we do in order to rebuild that love.”

And yet even as Uber talks up its determination totreat drivers more humanely, it is engaged in an ex-traordinary behind-the-scenes experiment in be-havioral science to manipulate them in the service ofits corporate growth — an effort whose dimensionsbecame evident in interviews with several dozencurrent and former Uber officials, drivers and socialscientists, as well as a review of behavioral research.

Uber’s innovations reflect the changing wayscompanies are managing workers amid the rise ofthe freelance-based “gig economy.” Its drivers areofficially independent business owners rather thantraditional employees with set schedules. This al-

lows Uber to minimize labor costs, but means it can-not compel drivers to show up at a specific place andtime. And this lack of control can wreak havoc on aservice whose goal is to seamlessly transport pas-sengers whenever and wherever they want.

Uber helps solve this fundamental problem by us-ing psychological inducements and other tech-

‘It was all day long, every day — texts, emails, pop-ups.’ ED FRANTZEN, below, a veteran Uber driver in the Chicago area

BRITTANY SOWACKE FOR THE NEW YORK TIMES

How Uber Pushes Drivers’ ButtonsBorrowing Video Game Tactics to Urge More Time on the Road

By NOAM SCHEIBER

Uber sends messagesto entice drivers to

stay on the road or tonudge them in a

certain direction, andit awards them

achievement badges.Continued on Page A14

WASHINGTON — When Presi-dent Trump welcomes PresidentXi Jinping of China to his palm-fringed Florida club for two daysof meetings on Thursday, the stud-ied informality of the gatheringwill bear the handiwork of twopeople: China’s ambassador toWashington and Mr. Trump’s son-in-law, Jared Kushner.

The Chinese ambassador, CuiTiankai, has established a busyback channel to Mr. Kushner, ac-cording to several officials briefedon the relationship. The two menagreed on the club, Mar-a-Lago,as the site for the meeting, and theambassador even sent Mr. Kush-ner drafts of a joint statement thatChina and the United States couldissue afterward.

Mr. Kushner’s central role re-flects the peculiar nature not onlyof this first meeting between Mr.Trump and Mr. Xi, but also of thebroader relationship between theUnited States and China in theearly days of the Trump adminis-tration. It is at once highly person-al and bluntly transactional — astrategy that carries significantrisks, experts said, given the eco-nomic and security issues that al-ready divide the countries.

While Chinese officials havefound Mr. Trump a bewilderingfigure with a penchant for inflam-matory statements, they havecome to at least one clear judg-ment: In Mr. Trump’s Washing-ton, his son-in-law is the man toknow.

CHINA RECOGNIZESKUSHNER AS PATH TO THE PRESIDENT

STRATEGY SEEN AS RISKY

An Unusually PersonalBackdrop Before Xi

Meets Trump

By MARK LANDLER

Continued on Page A10

Donald F. McGahn II, now Pres-ident Trump’s White House coun-sel, made $2.4 million as a lawyerwith a client list loaded with deep-pocketed conservative groups,from Americans for Prosperity,backed by the conservative bil-lionaires Charles G. and David H.Koch, to the Citizens United Foun-dation.

Mr. Trump’s legislative affairsdirector, Marc Short, earned$78,000 from Freedom Partners, aKoch-linked group where he onceserved as president, plus nearly$380,000 for consulting work, list-ing clients such as the Club forGrowth and Susan B. AnthonyList, both right-leaning activistgroups, as well as the presidentialcampaign of Senator Marco Ru-bio, Republican of Florida.

And Mr. Trump’s chief strat-egist, Stephen K. Bannon, re-ported earning more than $1 mil-lion in income tied to conserva-tive-oriented work, with at least$500,000 of that from entitieslinked to the conservative mega-donor Robert Mercer and hisdaughter Rebekah, including theBreitbart News Network andCambridge Analytica, a data min-ing firm partly owned by Mr. Mer-cer that worked for the Trumpcampaign.

Those disclosures, contained in92 personal financial statementsof Trump administration staffmembers released starting Fri-day night, offer a hint of how anexplosion in spending has ex-panded the lucrative array of pri-vate political work in Washington,enriching even the anti-establish-ment activists and operatives whosided with Mr. Trump.

Much of the new business hascome through “super PACs” andpolitical nonprofit groups whosefund-raising has soared since theSupreme Court’s Citizens Uniteddecision in 2010. While suchgroups were once a modest side-line to campaign and lobbyingwork, the new campaign spending

Trump’s StaffMixed Politics

And Paydays

Filings Show Flood ofConservatives’ Cash

This article is by Steve Eder, EricLipton and Andrew W. Lehren.

Continued on Page A11

Millicent Garrett Fawcett is the firstwoman to get a statue in London’sParliament Square. PAGE A4

Britain Honors a Suffragist

In a city known for poverty and crime,the police put an emphasis on minimiz-ing harm and saving lives. PAGE A17

Camden Tries New Approach

At a conference, lawyers and bankerssaid mergers and acquisitions shouldboom under President Trump. PAGE B1

Deal Makers Dreaming Big

As offensive ads appear on YouTube,Google engineers are trying to teachmachines to consider context in deter-mining what is objectionable. PAGE B1

Can Computers Be Offended?

Paul Krugman PAGE A23

EDITORIAL, OP-ED A22-23

The baseball season is starting, andwith it come 14 new books on the sub-ject. Daniel M. Gold reviews. PAGE C3

The Books of Summer

A statewide initiative in California isencouraging convicts to explore thearts as a path to self-esteem. PAGE C1

ARTS C1-8

Creativity Amid Confinement

Workers descended on a Colombian citythat was hit by a surge of mud andwater, killing over 200. PAGE A6

INTERNATIONAL A4-8

Racing to Find SurvivorsThe Bulldogs, in their first national titlegame, face a No. 1 seed, and the oppor-tunity to make a statement. PAGE D1

SPORTSMONDAY D1-8

Gonzaga’s Final Test

With graduation near for a transgenderstudent who won a fight over lockerroom access in an Illinois school, thebattle is renewed. PAGE A9

NATIONAL A9-16

Bathroom Access, Round TwoThe defense team for a gold trader fromTurkey has tried to take his case to theTrump administration. PAGE A18

NEW YORK A17-21

A Legal Strategy With a TwistDyson, like Apple, is a secretive techcompany with a rare feat: It consis-tently profits from consumer gadgets.Its eye for design is helping to win thehigh end of the market. PAGE B1

BUSINESS DAY B1-4

The Apple of Appliances

An Ohio county that voted forPresident Trump could be hit es-pecially hard from his proposedbudget. Page A12.

Housing Cuts Stir Fears

RON JENKINS/GETTY IMAGES

Coach Dawn Staley led SouthCarolina past Mississippi Statefor the Gamecocks’ first na-tional basketball title. Page D1.

New Champs in Town

An unexpected four-stroke penalty forLexi Thompson turned an L.P.G.A.major into a showdown. PAGE D1

When a Viewer Sees an Error

Late Edition

VOL. CLXVI . . . No. 57,556 © 2017 The New York Times Company NEW YORK, MONDAY, APRIL 3, 2017

Today, a mix of clouds and sunshine,high 58. Tonight, rain becomingheavy, breezy late, low 47. Tomor-row, showers, windy, high 63.Weather map appears on Page A20.

$2.50