Ethics caseOmar Rodrguez-Viera

2017 incidents for the PR agencyties to President Trump

sexual harassment allegation from a former employee

lawsuit by Alphabet (Google) alleging the theft of trade secrets

resignation of the companys senior vice president of engineering for not disclosing another sexual harassment claim

misunderstanding that sparked #DelteUBER

UBER CEOArgument between Travis Kalanick and Uber driver about UberBlack fares

customers care about more than just cost and service

internalexternal

multinational companycompetitionCEO is a computer programmer notcompetition

WHAT HAPPENS?

issued a statement

quicklyBloomberg released the video on Tuesday, Feb 7Uber released the statement on Feb 7

sincereacknowledge his fault

searching for a COO Travis Kalanick will seek leadership helpI need leadership help, and I intend to get it.a peer who can partner with me to write the next chapter in our journey,

accuratelyFocused on 3 key public

employees/driverspeople are not trusting you anymore,referring to the profitability for the drivers

investorsthe CEO of a public company is supposed to be the representative of the investors in the organizationbad publicity can make the stock prices plungeregain investors trust

userspeople mostly dont like a bossy person make sure costumers loyalty

suggestionsfocus strategy to engage with employees and users