how tv networks in central & eastern europe can improve tv ad revenues

SCTE 35, & DTMF can be challenging Using traditional triggers Missing ad insertions Increased complexity of workflow Lack of broadcaster control by monetizing spillage markets by monetizing spillage markets How TV Networks in Central & Eastern Europe can improve TV Ad revenues 14 countries & many more cultures Central & Eastern Europe has the most vibrant & diverse culture cześć Buna Hello 13 out of 14 CEE markets are on the rise. What is slowing down TV networks from monetizing Central & Eastern Europe 16 billion USD by 2017 The market expected to grow to Infrastructure costs per satellite feed Different Regulations Expensive costs of running separate satellite feeds Different cultural make up 7 Million USD Estimated cost for regionalizing 14 markets 25k-40k USD per month/ per channel Watermark trigger The alternative method TV Networks Benefits for the Highly reliable trigger detection Easy workflow integration Semantically-rich playlist support No changes to Ad traffic system The region has tremendous potential for growth in TV Ad revenue The region has tremendous potential for growth in TV Ad revenue Avoid additional feeds/ continue with common feed Boost ad revenues Attract local advertisers TV 222.6 Newspaper 12.5 Internet 126.8 Radio 154.3 TV is still the biggest medium in CEE. Average media consumption minutes estimated for 2017 Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising platforms to customers globally. Amagi enables TV networks to create a complete broadcast workflow on the cloud, with support for content preparation, storage, archival, playout, delivery, and monetization at a fraction of the cost compared with traditional broadcast models. Amagi is headquartered in Bangalore, India, with offices in Hong Kong, London, New York City, and Tokyo. http://www.mediabusinessasia.com/news_article.php?id=2033 http://youmark.it/wp-content/uploads/2014/12/MAGNAGLOBAL-December_20142.pdf https://technology.ihs.com/578039/central-and-eastern-european-tv-advertising-market-monitor http://zenithmedia.se/wp-content/uploads/2015/05/Media%20Consumption%20Forecasts%202015.pdf About Amagi Sources CEE However Central & Eastern Europe 0 2 4 6 8 10 12 14 16 still compares poorly with other developing countries APAC Emerging Asia LATAM 2014 2015 TV ad CAGR 2014-2015 Know More Contact Amagi www.amagi.com

Upload: amagimedia

Post on 22-Jan-2018

61 views

Category:

Technology

2 download

Report

Download

Embed Size (px):

TRANSCRIPT

Page 1: How TV networks in Central & Eastern Europe can Improve TV Ad Revenues

SCTE 35, & DTMFcan be challenging

Using traditional triggersMissing ad insertions

Increased complexity of workflow

Lack of broadcaster control

by monetizing spillage marketsby monetizing spillage markets

How TV Networks inCentral & Eastern Europecan improve TV Ad revenues

14 countries& many more cultures

Central & Eastern Europehas the most

vibrant &diverse culture

cześć

Buna

Hello

13 out of 14CEE markets are on the rise.

What is slowing down TV networksfrom monetizing Central & Eastern Europe

16 billion USD by 2017The market expected to grow to

Infrastructure costs per satellite feed

Di�erentRegulations

Expensive costsof running separatesatellite feeds

Di�erentculturalmake up

7 Million USDEstimated cost for regionalizing 14 markets

25k-40k USDper month/ per channel

Watermark trigger The alternative method

TV Networks Benefits for the

Highly reliabletrigger detection

Easy workflowintegration

Semantically-richplaylist support

No changes toAd tra�c system

The region has tremendous potential for growth in TV Ad revenueThe region has tremendous potential for growth in TV Ad revenue

Avoid additional feeds/ continue with

common feed Boost ad revenues Attract local

advertisers

TV222.6

Newspaper

12.5Internet126.8

Radio154.3

TV is still the biggestmedium in CEE.Average media consumption minutes estimated for 2017

Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising platforms to customers globally. Amagi enables TV networks to create a complete broadcast workflow on the cloud, with support for content preparation, storage, archival, playout, delivery, and monetization at a fraction of the cost compared with traditional broadcast models. Amagi is headquartered in Bangalore, India, with o�ces in Hong Kong, London, New York City, and Tokyo.

http://www.mediabusinessasia.com/news_article.php?id=2033http://youmark.it/wp-content/uploads/2014/12/MAGNAGLOBAL-December_20142.pdfhttps://technology.ihs.com/578039/central-and-eastern-european-tv-advertising-market-monitorhttp://zenithmedia.se/wp-content/uploads/2015/05/Media%20Consumption%20Forecasts%202015.pdf

About Amagi

Sources

CEE

However Central & Eastern Europe

still compares poorly with other developing countries

APAC Emerging Asia LATAM

2014 2015

TV ad CAGR 2014-2015

Know More Contact Amagi

www.amagi.com

http://bit.ly/EasternEuropeArticle

http://bit.ly/AmagiContactUs