SCTE 35, & DTMFcan be challenging
Using traditional triggersMissing ad insertions
Increased complexity of workflow
Lack of broadcaster control
by monetizing spillage marketsby monetizing spillage markets
How TV Networks inCentral & Eastern Europecan improve TV Ad revenues
14 countries& many more cultures
Central & Eastern Europehas the most
vibrant &diverse culture
cześć
Buna
Hello
13 out of 14CEE markets are on the rise.
What is slowing down TV networksfrom monetizing Central & Eastern Europe
16 billion USD by 2017The market expected to grow to
Infrastructure costs per satellite feed
Di�erentRegulations
Expensive costsof running separatesatellite feeds
Di�erentculturalmake up
7 Million USDEstimated cost for regionalizing 14 markets
25k-40k USDper month/ per channel
Watermark trigger The alternative method
TV Networks Benefits for the
Highly reliabletrigger detection
Easy workflowintegration
Semantically-richplaylist support
No changes toAd tra�c system
The region has tremendous potential for growth in TV Ad revenueThe region has tremendous potential for growth in TV Ad revenue
Avoid additional feeds/ continue with
common feed Boost ad revenues Attract local
advertisers
TV222.6
Newspaper
12.5Internet126.8
Radio154.3
TV is still the biggestmedium in CEE.Average media consumption minutes estimated for 2017
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising platforms to customers globally. Amagi enables TV networks to create a complete broadcast workflow on the cloud, with support for content preparation, storage, archival, playout, delivery, and monetization at a fraction of the cost compared with traditional broadcast models. Amagi is headquartered in Bangalore, India, with o�ces in Hong Kong, London, New York City, and Tokyo.
http://www.mediabusinessasia.com/news_article.php?id=2033http://youmark.it/wp-content/uploads/2014/12/MAGNAGLOBAL-December_20142.pdfhttps://technology.ihs.com/578039/central-and-eastern-european-tv-advertising-market-monitorhttp://zenithmedia.se/wp-content/uploads/2015/05/Media%20Consumption%20Forecasts%202015.pdf
About Amagi
Sources
CEE
However Central & Eastern Europe
0
2
4
6
8
10
12
14
16
still compares poorly with other developing countries
APAC Emerging Asia LATAM
2014 2015
TV ad CAGR 2014-2015
Know More Contact Amagi
www.amagi.com
