how to use mailchimp
TRANSCRIPT
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How To Use MailChimp
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What Is MailChimpMailChimp is one of the best email marketing and newsletter management software available
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How MailChimp Works
• MailChimp enables people interested in your work or products to subscribe and unsubscribe to email marketing lists through sign-up forms, which are typically placed on a website’s sidebar.
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How MailChimp Works
• Emails sent to the user’s lists are called campaigns, which can be sent using reusable email designs called templates
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How MailChimp Works
• Newsletters fall into MailChimp’s “Regular Ol’ Campaign” whereas having your blog posts delivered to subscribers via email falls into the “RSS-Driven Campaign” category.
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How To Use MailchimpMake sure your list is compliant
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How To Use MailchimpCreate and import your list
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How To Use MailchimpMake and send your first campaign
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How To Use MailchimpAvoid spam filters
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How To Use MailchimpUnderstand your reports
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Create your listTo create a list in your MailChimp account, follow these steps:
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Create your list Choose Lists from your MailChimp dashboard, then click the Create List button in the upper righthand corner.
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Create your list On the List details page, you can choose a name for the list, set the default From name and email address, and write a short “permission reminder” to remind your subscribers how and why they’re receiving email from you.
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Create your list When you’re finished, click Save
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Create a FormVisitors to your site need to be able to sign-up for your newsletter and/or blog to receive your blog posts via email. First, build the form as needed. Next, design its body, and finally, you can share your sign-up form in three different ways:
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Create a Form• MailChimp assigns the form its own URL to make it
easy to share via Twitter and Facebook.
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Create a Form• An HTML link is also provided for use within
documents or in the sign-off section at the end of a blog post.
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Create a Form• The final option allows for the creation of an HTML
code to create a small subscribe form that can be placed in a blog’s sidebar as a widget. Plan to spend a good deal of time experimenting.
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Creat Templates and Campaigns
If you’d prefer to use MailChimp’s built-in selection of templates to create a campaign, feel free to skip ahead to the Creating a Campaign section.
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Send an Email CampaignOnce you’ve created at least one list and its sign-up form, you can start working on your first campaign. From the dashboard, select Step 3.
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Send an Email CampaignPick a name for your campaign and a subject line of your email.
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Send an Email Campaign Design the look of your campaign. Pick a template and start playing with the format.
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You should avoid these common mistakes Lists: Sending to inactive, stale, or non-permission-based lists.
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You should avoid these common mistakes Formatting: ALL CAPS, crazy colors, and too many exclamation points!!!!
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You should avoid these common mistakesContent: Anything about getting money, paying less money, or money-back guarantees
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You should avoid these common mistakesCode: Sloppy code, extra tags, code pulled in from Microsoft Word
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You should avoid these common mistakesImages: Too many images, or one single image with no text to balance it out
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MailChimp
By this point, if you’re like us, you might be experiencing MailChimp overload. Just remind yourself all good things come with a learning curve and learning a new process takes time.
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MailChimp Thank You
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At MetaKae we help clients for Email Template Design, Email Campaign and Marketing.
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Need Email Branding, Marketing or Professional Email Template Design
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