how to use mailchimp to market your products using email
TRANSCRIPT
How to Use MailChimp to Market Your Products Using Email BY ALLAN T. AGUIRRE
© Allan T. Aguirre – Your Virtual Office Manager
Mailchimp is an email marketing software
It sends email newsletter for current & potential customers
Open your browser
Go to www.mailchimp.com
Mailchimp’s log-in page
Click Sign Up Free
Enter your Email
Enter your Username
Enter your Password
Please take note in creating password
Click Get Started!
Check your email notification
From your email, click Activate Account
Mailchimp gets your info
Enter your First name
Enter your Last name
Click Continue
Enter the Name of your business
Enter your website
Click Continue
Enter your address
Click Continue
If you’re selling online, click Yes
If not, click No
Click Continue
Click Facebook to connect to Facebook
Enter your Email or Phone Number
Enter your Password
Click Log In
Click Continue
Click OK
Click OK
Your Facebook is connected
Click Twitter to connect your Twitter
Enter your Username or email
Enter your Password
Click Authorize app
Your Twitter is connected
Click Continue
Click Let’s Go!
Click Onward
Mailchimp’s Dashboard
Click Create Campaign to start a campaign
Enter your Campaign name
Click Choose one for the campaign type
You have options depending on your campaign
For now, let’s click Regular
Click Create
You can send the email to yourself to test
Or create a new list
Let’s create a list, click Create a new list
Enter the List name
Enter From email address
This is the email where recipient will reply to
Enter From name
This is where your email comes from
Enter Remind people how they signed up to your list
This is to remind people how they joined your list
Example of a reminder
Next is to enter your Company
Then enter your address
Your phone number is optional
Next is to setup your notifications
Your notifications will go to your preferred email address
Choose how do you want to receive notifications
You can select more than one option
Let’s click Daily Summary
Click Save
Let’s now manage your contacts
You can either import subscribers
Or create a signup form
Let’s try import subscribers
Click Import subscribers
You have options where you can import subscribers
Let’s click Copy/paste from file
Click Next
Copy and paste your subscriber’s email address in the field
Tick the box
Click Next
Please take note of the reminder
Click Edit if you want to add the name of your subscribers
If not, tick Subscribed
And click Import
You now have your subscribers list
Let’s now create your email
Click Templates
Click Create Template
You can choose your layout from the selection
Scroll down to see more
Choosing from the layout means you starting fresh
Or you can use the existing themes
Click Themes
And you have selections of themes
You can select from the categories
Or search for a theme
Or scroll down the list
For example, let’s click Invitation
Let’s start drafting your email
You can edit both the content
And design
Let’s work on the content
Move your cursor to the content you wish to edit
Click the pencil icon to edit
Change the content in the right panel
You can also change the text style
And the text block settings
After the changes, click Save & Close
Click the pencil icon to edit the photo
You can choose what to do with the photo
After creating the changes, click Save & Close
You can do same editing for the rest of the content
You can also add elements from the right hand side
Just click, hold and drag to the location on the left
You can also adjust the design
You can select which design element you want to adjust
After editing, click Preview and Test
You can preview the email
Or send a test email
Click Enter preview mode to see preview
You can view in desktop mode
Click Mobile to view in mobile mode
Click Send a test email to test
Enter email address to test
Then click Send Test
Your test email has been sent
Click the Mailchimp icon to put title to your template
Enter your title
Click Save
You now have a template for your campaign
Click the drop-down menu
Click Create Campaign
Choose recipient of the campaign
Select how you will include the recipients
Let’s have your existing list
Click Next
Enter your Campaign Name
Enter your Email Subject
Make sure to make a catchy subject to attract attention
You can choose how you want to track your campaign
And options as well for your social media
Click Next
Since you already have a template, click Next
You’re all set to send
Click Schedule to indicate date and time of sending
Indicate the delivery date and time
Click Schedule Campaign
Your email has been scheduled
And here’s your email campaign from a recipient’s email
“Business has only two functions – marketing
and innovation” - Milan Kundera