how to use linkedin for social selling
Post on 19-Sep-2014
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Social Selling University brings to you a detailed, step-by-step presentation about how to use LinkedIn for social selling. With the entire business world connected through LinkedIn, you will learn powerful skills on how to utilize these network to build connections and generate sales.TRANSCRIPT
How to use for Social Selling
LinkedIn Facts and Statistics
LinkedIn Facts & Statistics
119 Million LinkedIn Member Worldwide
Credit: Amodiovalerio Verde
Men59%
Women42%
LinkedIn Facts & Statistics
Members By Country
Credit: Amodiovalerio Verde
LinkedIn Facts & StatisticsDistribution by Job Function
Credit: Amodiovalerio Verde
Create Your
Profile
IS
With a Tie
Be visible and professional on LinkedIn
Save the privacy settings for Facebook
Create Your LinkedIn Profile
Demonstrate WHO you are and WHAT you have to offer
Fill out your profile so that it is 100% complete – Everyone on LinkedIn is working to put their best foot forward…you should too!
Customize your public profile link with YOUR name. This increases SEO value.
Customize your professional headline to grab attention and increase SEO value.
Create Your LinkedIn Profile
Build out your personal brand
Get recommendations
Connect with people
Drive traffic to your blogs
Have people follow you
Allow people to share your profile page
LinkedIn Checklist
Upload a pictureCreate an executive
summaryAdd in your education
Add 3 recent positionsAdd 3 Recommendations
It should go without saying, but NEVER misrepresent your employment history on your profile. LinkedIn allows legitimate employees to flag your profile, and if you’ve lied, LinkedIn may suspend you or take you out of the system for good.
Be Proactiv
e!
1) Gain more visibility by adding connections
Being Proactive
2) Increase your rank with search engines by making your profile public and customizing your public profile’s URL to include your actual name (LinkedIn is ranked very high by search engines)
Being Proactive
3) Get business advice by finding answers to your most pressing questions
Being Proactive
4) Conduct market research by asking your potential clients or customers what their greatest needs are
Being Proactive
Use LinkedIn Groups
to Build
Connections
1. Identify groups that are in your industry
2. Join them
3. LISTEN and ENGAGE
Post your blog or articles in groups to catch members of
your industry’s attention
Engage with people seeking help that your business can solve!
IMAGINE LinkedIn Groups as a coffee
shop
IMAGINE standing in line waiting for your coffee and someone in
front of you starts talking about a problem they have YOU can solve
with your business
TAP them on the shoulder and ask to have coffee with them, explaining your product or service
When a discussion arises in a LinkedIn
Group, reach out and tell people how
YOUR business can fulfill their
needs
Use LinkedIn Signal
to HEAR what People are
Saying
Search your company or industry to see what
people are saying
Engage with people talking about your
company
“If you aren’t following your client’s and prospect’s blogs, Twitter and LinkedIn updates, you are missing out on an opportunity.” –Paul Castain’s Sales Playbook
Benefits of looking at individual profiles of potential
prospectsYou find additional connections you
can use to engage someone
You show up as a visitor on a person’s profile
You get more details about a person
Identify other social streams or contact information
LISTEN and…
ENGAGE!
5 Essential LinkedIn Apps for Sales
Teams
WordPress
Your WordPress blog can appear on your profile
Can provide traffic to your company site for sales leads
“At my company, 20% of our web traffic comes from our sales team using the WebPress LinkedIn app.” –Koka Sexton
SlideShareSlideShare is a place to
store and share all PowerPoint presentations
Increase brand awareness by sharing your business through creative presentations
Generate informed sales leads
Box.netA central location for all of
your case studies, white papers, proprietary guides, ebooks, and more!
A potential sales lead can get into the nitty gritty of your company through your LinkedIn profile
TripIt My Travel
If you’re always on the road, share where you’re heading
TripIt’s app makes it easy to share where you’re headed and when you’re connected to your leads
Grab a coffee with a business prospect when you know he’s in the same city!
LinkedIn EventsPost events your
company will be attending
Sales reps will be able to see all of the events on the radar of their network
Network events
THE MOST HELPFUL
TIP FOR LINKEDIN
Are you ready?!?!
LinkedIn will NOT get you a
job or generate leads for
your company…
YOU WILL!
Now you are on your way!
Want to learn more
about SOCIAL SELLING
Join us at
Live webinars on social selling
Daily blog posts on selling through social media platforms
Learn from the best in the business!
Thank you for joining us, Good
night!
Share with your friends!