linkedin for business and social selling
TRANSCRIPT
#GetSociable
Profiles, Business Pages, & Connections
#GetSociable
• 200 Million + Members
• Every Fortune 500
• Every Major Government
• Most NGO’s
• Most Entrepreneurs
• 50% of Post Secondary Grads
#GetSociable
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
#8 Leverage through community
#GetSociable
“Use the internet to get off of the internet!”
#GetSociable
#GetSociable
• Key Steps to Building a
Great Profile
• How to Add Personal
Connections
• How to Ask for Introductions
• Thought Leadership: How to
rise above the crowd
#GetSociable
#GetSociable
1. Photo
2. Complete Work History
3. Full bio
4. References and Endorsements
5. Connected to Company Page(s)
6. Add Rich Media
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
• When a client is really positive and excited
about their decision
• When you have had really good personal
feedback
• Write them to get them
#GetSociable
#GetSociable
#GetSociable
#GetSociable
1. People you really know
2. People you sort-of know
3. People you don’t know
4. Only group one can be “blanket” added
5. For 2&3 customize and personalize
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
#GetSociable
Thought Leader
Reactively
Proactively
Passively
Disengaged
Engage
d
#GetSociable
Create and curate content
that resonates specifically
with your audience everyday.
Mind Share = Wallet $hare
#GetSociable
#GetSociable
#GetSociable
#GetSociable
Share from the article you are reading to:
- Your home feed as an update
- Groups- To individuals - All at once
#GetSociable
#GetSociable
#GetSociable
#GetSociable
• LinkedIn works if you work it
• But your best foot forward
• Make sharing, creating and curating a
daily discipline
• Get Sociable!
#GetSociable
• http://linkedin.com/in/shanegibson
• @ShaneGibson on Twitter/Instagram
• Online Sales Training
http://langara.bc.ca/sales
• This presentation: http://closingbigger.net/