how to use google analytics in 5 easy steps to improve b2b website sales
TRANSCRIPT
How To Use Google Analytics in 5 Easy Steps to Improve B2B Website Sales
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1. Keep An Eye On Your Exit Pages
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Keep an eye on all of your exit page rates in Google Analytics.
Experiencing high exit rates? You could be bombarding your visitors with content or there could be a technical
problem!
Keep a track of this information and make relevant changes to boost your B2B sales.
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2. Track Your Social Media Information
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Use your Google Analytics to see which pages are Socially popular. Find out which are shared most and
which are shared least.
This will help you get a better understanding of what's working, what's not and what your customers actually
care about.
Want to make Social Media easier? Read this article: 5 Tips To Making Social Media Marketing Easy
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3. Monitor Conversion Rate And Revenue
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Keeping a track on your website conversion rate and revenue is imperative to improve B2B website sales.
Continuously analyse your website conversion rate to see which of your marketing efforts are working best.
Take the necessary steps to improve it to get the best possible return for your investment.
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4. Track Search Queries And Keywords
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Delve into your Google Analytics and see which keywords you are actually being found for.
Yes, the data is limited but if you get a better understanding of which keywords are working for you, you can then focus more on these to help drive more
sales.
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5. Percentage Of New Visits
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Is your website generating the buzz you want it to? You can easily find this out by taking a look at how many new
visitors your website is attracting.
If you notice a higher percentage of new visitors than returning visitors then try offering them something of
value like a free guide.
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More Information...
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If you really want to improve B2B website sales, read the full article here.
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