How to Stand Out from the Crowd on LinkedIn

Maureen CooganApril 7, 2020

• Create a professional profile on the LinkedIn platform

Objectives

• Detail the different methods to promote interaction with your professional network

• Describe the best practices for staying engaged on the LinkedIn newsfeed

Log into www.LinkedIn.com

Profile – Getting Started

Your resume

Photo

Job descriptions that interest you

Profile – Making it Your Own

Add your name

Location Information

Industry Interest

Profile – Making it Your Own

Profile – Making it Your Own

Create a custom URL Personalize it

Look your best

Profile Section - Photo

Dress like you would for an interview

Make sure the focus is on you

Have good lighting

Things to avoid

Profile Section- Photo

Backgrounds that are distracting

Having others in the picture with you

Wearing comfortclothes

Utilize the background photo

Profile Section - Background

Functionality to change this is only on laptopsUse the pencil to update this

Image should reinforce your interests

Profile Section - Background

Google search on your industry and check images

LinkedIn background sites

Use a Word Cloud o www.wordclouds.com or www.wordle.net

Profile Section - Background

Profile Section - HeadlineIndicate your area (s) of interest or your current role

Use a pipe delimiter to separate interests

Profile Section – Job Preferences

Profile Section - About

Market what you value and can bring to a role.

Location to share some of your documents

Profile Section- Featured

Research Projects

Website Links

Resume????

This Photo by Unknown Author is licensed under CC BY-NC

Profile Section - Dashboard• Provides insights on who is looking at your profile• Key words they used to find you

Not be a duplicate of your resume

Profile Section - Experience

• Show experiences that are not on resume because of space limitations.

• Important to show metrics of your job and the reason you did it

.

• Educationo Anticipated completion

date

• Skills & Endorsementso Network could promote

your knowledge

• Volunteer Experienceo Could land your next

opportunity

• Recommendationso Ask Teachers, Managers

and even peers

Profile Section – Honorable Mentions

Who Should I Connect To?

LinkedIn - Connections

People you know

• Include a note (only on laptop)

People I don’t know??

Message people in your network

• Make it about them and not your job searcho Learn about their company/role

– Start following their company

• Meet for coffee or a “virtual coffee”

LinkedIn-Interactions

Comment when your network publishes•• Thoughtful response

o Add connection name i.e. @Beth Squires

LinkedIn Interactions

Start following companies/people you are interested in

• Use the search bar to find them

• Comment on their postings

• Join groups in your industry – Healthcare 16K+

LinkedIn Newsfeed

• You can post/author too!o Something you have knowledge ofo End articles with # terms

• #healthcare, #coronavirus

LinkedIn Newsfeed

• Stay engaged with your network• Always follow up with people

oNo one has ever said “I wish you didn’t follow up with me.”

• Keep your profile up-to-date• Add the app to your phone

LinkedIn – Final Thoughts

Thank you!

LinkedIn