nedmainno14: how to stand out from the crowd on linkedin - lew sabbag
Post on 18-Oct-2014
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DESCRIPTION
This presentation acts as a guide to companies and individuals who wish to stand out on LinkedIn, first, identifying the top 7 strategies before exploring the top 10 most valuable tools. From a individual perspective will learn first hand from the founder of Publish Today Media, LLC, Lew Sabbag how to use your profile to create your own personal brand. As an organization you will see the how you can showcase your company, reach new customers and attract great talent by optimizing your page and utilizing LinkedIn groups. This presentation was developed by Lew Sabbag, Founder of Publish Today Media LLC. It was the second of three segments that comprised a panel discussion entitled "How to Use Social Media to Stand Out in a Crowd," given at NEDMA's 2014 DM Innovations Symposium.TRANSCRIPT
How to Stand OUT from the Crowd on Linked In#NEDMAInno2014
NEDMA 2014 Direct Marketing Innovation Symposium March 13, 2014
http://www.linkedin.com/in/lewsabbag @LewSabbag gplus.to/LewSabbag
I'm LinkedIn member # 147,075 out of 277,000,000 !
I still find it hard to believe....
Why LinkedIn?personal branding in the age of the referral
277+ million members12th ranked Alexa site for trafficIndexed by Google
Builds your brand & your reputationCompetence * Character * Charisma = Know * Like * Trust
What brand do you want to promote?
Make LinkedIn work for you ~ It's not just a resume,it’s a community broadcast platform, research tool & Lead Generator.
"ALL of your prospects are on LinkedIn"
Top 7 Strategies
1. Lead Generation2. Brand Build = Be seen & show your stuff3. Promote (on & off line)4. Be a Visible Expert5. Find Partners6. Research, Listen & Monitor7. Recruit, Job Search & Find board members
“Market Leadership is the only REAL marketing”
Top 10 Tools
1. Your Profile2. Contacts3. Company Page4. Groups5. Updates6. Search (advanced)7. Polls8. Pulse 9. Linked In Mobile App
10. Recommendations & Endorsements
Your Profile = Your Personal Brand
Go from basic to 100%
Know your Keywords and where to use them:* Headlines * Positions * Company Pages
Have a great photoClaim your name - Own your STORY
What happens when they look you up?
● Headline = your banner AD (not a job title)● Headshot = Trust Indicator● Summary = A Press Release (wwwwww of your news)● Experience = your Proof Points (known for & proud of)● Skills & Expertise = 3rd party validations● Contact Info = your call to action + web links● Updates = Billboards (news, industry, learning)● Get your name !
What’s your intent !Make digital deposits daily - 21 days to a new habittake some action * do something * Visibility is the action
The New Profile
LinkedIn Company Pages
● showcase your company● reach new customers● attract great talent
LinkedIn Groups
Explore, Join & Create
The Power of the Group
Where do your prospects hang out?
NEW Sections ~ NEW Updates
EndorsementsNew InsightsNew Activity
and then SHARE your Activities ~your articles, publications, interesting and helpful info, events, milestones & achievements
Stay top of mind with your networks
Get Connected
Build YOUR Network ~ it's your broadcast station Who are your brand champions?
Make Recommendations
It's a Give & Get world
Give more
Get more
LinkedIn ADS ~ LinkedIn JOBS
Advertise on LinkedIn & find highly targeted new customers
LinkedIn is also rapidly becoming the #1 job portal online
LinkedIn Hiring Solutions * Talent Finder + Board Member Connect *find active and passive talent
...some more 'Advanced Ideas'
10 Minutes a DayCheck your settingsProfile your prospectsUse Advanced SearchExplore shared connectionsUse PulseAdd a videoPut a CTA in your profileWho is in your TOP 20?
BONUS http://businessplusone.com/GooglePlusBook.aspx
Stake your claim with Google Plus Local !