How do you use LinkedIn?Tell Us… • Who You Are • What You Do • How Do You Utilize LinkedIn

Determine Your Goals & Target Market

!Who do you want to reach? What is your unique value proposition?

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Optimize Your Profile !Get ready to take your profile to the

next level!

2Engage & Utilize Your Network

!Learn how to create real connections and utilize your current relationships to

create real leads through LinkedIn.

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Why LinkedIn?• 259 Million Members • 154 Million Monthly Visitors • 40% of users check LinkedIn daily • Average User Age: 37, Income: $61k

1ST LEVEL CONNECTIONS This is the crazy crew who you are currently connected with. !2ND LEVEL CONNECTIONS This is where the LinkedIn referral magic lives!

• Limited Viewable Information (Basic Account)

• Ability to send direct messages !3RD LEVEL CONNECTIONS This connection is the equivalent to the old school cold call.

HOW THE NETWORK WORKSFirst things first, let’s talk connections.

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2nd

1st

1st

2nd

2nd

3rd

3rd

3rd

Determine Your Goal & Target Market

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Who do you want to reach? What is your value proposition?

1 LIST YOUR 3-5 BEST CURRENT CLIENTS If you could choose your ideal client every time, what would it look like?

THIS IS YOU!

2 DETERMINE PATTERNS What similarities exist between your top clients? Industry? Demographics?

20WHAT ARE YOUR LINKEDIN GOALSYou best have a goal if you’re gonna spend more time on social media!

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WHAT’S THE PITCH?You can’t create leads without a solid sales pitch… so let’s ‘CAPTURE’ ‘em!

C !

Clarity

A !

AuthorityP !

Pain Point

T !

Treatment

U !

Unique

R !

Reputation

E !

Engage

Optimize Your Profile

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It’s time to take your LinkedIn profile to the next level!

PORTFOLIOFIRST THINGS FIRST…What type of LinkedIn profile do you currently have?

A BTHE RESUME PROFILE

So your LinkedIn profile mirrors your resume or CV.

But are you on the job hunt?

THE SOCIAL SELL PROFILE Your profile tells users that you’re a field expert & engaging. Unless you’re looking to get a new job, this is our goal!

THIS IS YOU… AGAIN!

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Let’s talk Keywords

Try these awesome tools: • Google Keyword Planner • Soovle.com

!Your Headline 140 Characters to capture their attention

!!Your Headshot

Show off those pearly whites & win leads

Your Summary This is where you share your mad skills

Skills & Endorsements Where other people talk about your mad skills!Your Experience

Tell your career story & establish credibility

! Publications You took the time to write

a book or white paper? Show it off!

!Honors & Awards It’s time to gloat… don’t

worry, it’s classy here.

!!Education & Organizations

Honor your alma mater & tell prospects what your

involved in on your off time

LET’S PUT OUR BEST FOOT FORWARDWe know first impressions are important and LinkedIn isn’t the exception.

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What’s Your Headline

• 140 Characters to Engage • What would make you reach out? • Expert Tip: Hint To Your Summary

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What’s Your Summary

• Get Readers Engaged! • Direct Value Proposition • Don’t forget Your Contact Info

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Show off your MEDIA• Content Rules! • Share links & files • Be the expert & educate • Don’t miss out on video

Engage & Utilize Your Network

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Let’s create real connections and unitize your current relationships to build high-quality leads.

WHO TO CONNECT WITH?

It’s All About the Leads Right?

1. Potential Leads2. Referral Source3. Introduction Possibility

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Well… NOW WHAT?

Start Connecting!• Start with the Subject Line • Say Thank You • Give Them Value • Email List Notification

INTRODUCING TAGGING !1. View your connections profile page 2. Click on Relationship Tab 3. Click Tag & add a new or existing tag *Only you can see your tags. (Sneaky Sneaky!)

LET’S CREATE TARGETED MESSAGES. !1. Home page, network, contacts 2. Click filter by and then tag 3. Choose a category 4. Create message & Check Select All 5. Uncheck ‘All recipients to see each other’s

names & email 6. Send Message

17YOU’VE HEARD OF LIST SEGMENTATION?Make it happen on LinkedIn and see the marketing magic you can make!

SEO Prospects ClientsStrategic

PartnersSocial Media

Prospects

Your Contacts

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Let’s connect through SEARCH

• “Boolean Search” • AND, OR, NOT

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Go for the gold… SHARED CONNECTIONS• Who can make the intro? • Ask for the connection • Give a template intro

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What is a TEMPLATE INTRO?

• Introduction • Why should you connect? • Credibility • CTA

SUCCESS WITH VIRTUAL NETWORKING

REQUIRES BRINGING VALUE Would you go to an in-person

networking event and talk about yourself the whole evening?*

*If you answered ‘yes’… we’ve got a whole other set of issues!

SHARE GREAT

CONTENT

GROUPS: HOW IT WORKSIf your want to play with groups, the reality is… content is king!

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TIPS FROM THE EXPERTSIt’s all about making the connections and follow up… just like in real life networking!

GET YOUR CRM ON! !

LinkedIn offers Customer Relationship Management (CRM) tools for FREE!

Get familiar with the ‘Notes’ feature of the LinkedIn profile under each

person’s headshot on their profile.

EXPORT YOUR EMAIL LIST !

1. Hover over ‘Networking’ in top Nav 2. Click Settings icon near top right 3. Under Advanced Settings, click

Export LinkedIn Connections 4. Enter security text & export

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BUILD RAPPORT !

Get to stalking people! Next time you are preparing for a sales meeting, connect on LinkedIn and read

their profile. Get to know about their history & what they care about.

WE ARE SYMPHONI A FULL SERVICE ADVERTISING AGENCY

727.343.3970

!449 CENTRAL AVE, SUITE 204 ST. PETERSBURG, FLORIDA 33701