How To Sell A New Car

Keys to Successful Car Sales

1.Setting the Price Point

2.Advertising

3.Differentiation

4.Training

Setting the Price Point

Market ResearchStrategyDemographicsCompetitionOverall Costs

Traditional Media Advertising Strategy

Radio

TV

Billboards

Magazines

Newspaper

Advertising Strategy

Social Media

Facebook: 600 million

Cost of Social Media Advertising

Trendy

“Find Us on Facebook” “Follow Us on Twitter”

First 2 Key Points

Strategy

Competition

Traditional Media

Demographics

Overall Costs

Social Media

Advertising Strategy

Setting the Price Point

Differentiation

Our Vehicles

Our Competition

Vehicles Featured

Strengths/Weaknesses

Competitions Strengths/ Weaknesses

Capitalizing on our Advantage

Internal Communication

Train Sales Force As A Business

Set Goals

Adopt a planning attitude

Teach them to manage themselves

Teach Sales Force to Prospect

80% of all sales are from referralsTeach sales force to prospect

individuallyDo not rely on dealer to bring in

customersMedia usually brings in suspects not

prospectsAverage person buys a car every 2-3

yearsKnow your products and competing

products

After the Sale

Send a hand written thank you to buyers

Give buyers a follow up phone call

Send out incentives to former customers

Stay in contact with former customers

Incentives

Monthly Bonuses

Yearly Bonuses

Bonuses on hard to sell cars

Sliding Commission Scales

How to Manage Your Sales Force

Train

Prospect

After the Sale

Incentives

Commissions