Download - How to sell a new car
How To Sell A New Car
Keys to Successful Car Sales
1.Setting the Price Point
2.Advertising
3.Differentiation
4.Training
Setting the Price Point
Market ResearchStrategyDemographicsCompetitionOverall Costs
Traditional Media Advertising Strategy
Radio
TV
Billboards
Magazines
Newspaper
Advertising Strategy
Social Media
Facebook: 600 million
Cost of Social Media Advertising
Trendy
“Find Us on Facebook” “Follow Us on Twitter”
First 2 Key Points
Strategy
Competition
Traditional Media
Demographics
Overall Costs
Social Media
Advertising Strategy
Setting the Price Point
Differentiation
Our Vehicles
Our Competition
Vehicles Featured
Strengths/Weaknesses
Competitions Strengths/ Weaknesses
Capitalizing on our Advantage
Internal Communication
Train Sales Force As A Business
Set Goals
Adopt a planning attitude
Teach them to manage themselves
Teach Sales Force to Prospect
80% of all sales are from referralsTeach sales force to prospect
individuallyDo not rely on dealer to bring in
customersMedia usually brings in suspects not
prospectsAverage person buys a car every 2-3
yearsKnow your products and competing
products
After the Sale
Send a hand written thank you to buyers
Give buyers a follow up phone call
Send out incentives to former customers
Stay in contact with former customers
Incentives
Monthly Bonuses
Yearly Bonuses
Bonuses on hard to sell cars
Sliding Commission Scales
How to Manage Your Sales Force
Train
Prospect
After the Sale
Incentives
Commissions