how to respond to negative reviews on glassdoor
DESCRIPTION
1-800 Contacts shares their strategy to responding to negative reviews on Glassdoor.TRANSCRIPT
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Telling Your Side of the Story: How to Respond to Negative
Reviews on Glassdoor
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Webinar Tips for Attendees
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§ You can ask questions at any time by typing them into the Questions Pane.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Featured Speaker
Lisa Holden
Employer Engagement Manager at Glassdoor
Dale Jakins
Human Resources Business Partner at 1-800
Contacts
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
§ Glassdoor Overview § How to Get Started § Who Should Respond? § How to Go About Responding to a Negative Review? § 5 Tips to Responding to
Negative Reviews
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Set Up Company Alerts
Flag Reviews Monitor Your
Reputation
Identify Areas of
Improvement
Invite Colleagues to Respond
A FREE Employer Account Can Help
Visit employers.glassdoor.com
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Reviews On Glassdoor
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Examples: CEO, HR, PR or Marketing Professionals
Who Should Respond?
Anyone at your company
who is in a position to speak
on your behalf.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Responding
promptly builds
trust with
candidates.
How Often Should I Respond?
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of Glassdoor members read reviews before speaking with a company or person in charge of hiring.
Why Respond to a Negative Review?
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Bad Reviews Are Good for Business!
of consumers trust reviews more when they see both good and bad reviews.
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5 Tips to Follow When Responding to Negative Reviews
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Tip #1: Be Professional
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of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others.
Responding to a Negative Review Shows that You Care
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Tip #2: Say Thank You
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of organizations suffer from a deficit in recognition according to a recent Bersin study.
Saying Thank You Shows You Are Listening
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Tip #3: Address Specific Issues
Look at Pros and Cons in the Employer Center
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Negative Reviews Provide the Opportunity for Authenticity
Nobody Is Perfect
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Tip #4: Be Authentic
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of employees say new job realities differ from expectations set during the interview process.
Set Expectations Up Front by Being Authentic
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Tip #5: Utilize Reviews to Fix Problems
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Benefits of Responding to Reviews
Find out more about OpenCompany at
employers.glassdoor.com
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1-800 Contacts Case Study
Responding to Negative Reviews
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Lisa Holden [email protected] @GDforEmployers