how to respond to glassdoor reviews to build candidate trust

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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor How to Respond to Glassdoor Reviews to Build Candidate Trust

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Learn how to best respond to your Glassdoor reviews and build candidate trust in this webinar.

TRANSCRIPT

Page 1: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

How to Respond to Glassdoor Reviews to Build Candidate Trust

Page 2: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Webinar Tips for Attendees

You can connect to audio using your computer’s microphone and speakers.

Or, you may select “Use Telephone” after joining the Webinar.

All lines will be muted to avoid background noise.

You can ask questions at any time by typing them into the Questions Pane.

Page 3: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Featured Speaker

Lisa HoldenEmployer Engagement Manager at Glassdoor

[email protected]

Page 4: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Agenda

Glassdoor Overview How to Get Started Why Respond to Reviews? Who Should Respond? How Often Should I Respond? Tips When Responding to

Reviews

Page 5: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Set Up Company Alerts

Flag Reviews Monitor Your

Reputation

Identify Areas of

Improvement

Invite Colleagues to

Respond

A FREE Employer Account Can Help

Visit employers.glassdoor.com

Page 6: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Reviews On Glassdoor

Page 7: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Examples: CEO, HR, PR, or Marketing Professionals

Who Should Respond?

Anyone at your company

who is in a position to speakon your behalf.

Page 8: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Responding

promptly builds

trust with

candidates.

How Often Should I Respond?

?

Page 9: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of Glassdoor members read reviews before speaking with a company or person in charge of hiring.

Why Respond to Reviews?

Page 10: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Bad Reviews Are Good for Business!

of consumers trust reviews more when they see both good and bad reviews.

of consumers suspect censorship or faked reviews when they don’t see bad reviews.

Page 11: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

5 Tips to Follow When Responding to Reviews

Page 12: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Tip #1: Respond Promptly

Page 13: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others.

Responding Promptly Shows that You Care

Page 14: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Tip #2: Say Thank You

Page 15: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of organizations suffer from a deficit in recognition according to a recent Bersin study.

Saying Thank You Shows You Are Listening

Page 16: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Tip #3: Address Specific Issues

Look at Pros and Cons in the Employer Center

Page 17: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Negative Reviews Provide the Opportunity for Authenticity

Nobody Is Perfect

Page 18: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Tip #4: Be Authentic

Page 19: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of employees say new job realities differ from expectations set during the interview process.

Set Expectations Up Front by Being Authentic

Page 20: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Tip #5: Utilize Your Reviews

Page 21: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

of buyers say ratings and reviews influence their purchase decisions.

Acknowledge the Positive

Page 22: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Benefits of Responding to Reviews

Find out more about OpenCompany at employers.glassdoor.com

Page 23: How to Respond to Glassdoor Reviews to Build Candidate Trust

Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor

Lisa [email protected]@Glassdoor