how to prepare your social programs for christmas - now!
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It has long been built into the retail calendar to plan for the annual Holiday season early – also known as Christmas in July. The rest of us in the social media marketing space can take a big leaf out this book and plan ahead now to best connect with consumers over the holidays, whether in retail or not. This contains 5 core areas of focus to ensure your year end social media programs are truly effective and valuable.TRANSCRIPT
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GEMMA CRAVEN | JULY 25, 2014
How to Prepare Your Social Program for Christmas in July
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Establish a relationship with fans and advocatesUse content and listening to define your social voice Plan to surround the customer where they are in the HolidaysOutline your paid strategy Set your social goals early
Agenda
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and plan ahead now for year end, AKA "Christmas in July”.
Social marketers should learn from retailers
@RodFav
Rod Favoron
This is a simpler title slide
July 2014
Establish a relationship with customers and advocates early
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to engage with consumers or to work on creating brand advocates – find those advocates who are already talking about you and build a relationship with them starting NOW.
Don’t wait until November
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Define your social voice to stand out from the crowd
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Define your social voice and use content to further develop it in social channels, so that come the end of year rush, your fans clearly know who you are and what you stand for.
@RodFav
Rod Favoron
This is a simpler title slide
July 2014
Plan early to surround the customer where they are
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your end target’s daily routine will be different during the Holiday period and then design a social program that will reach them. Bring internal partners with you when planning to secure the approvals you need from the outset.
Think about how
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Outline your paid strategy now
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Defining a paid strategy in July will allow you to clearly define the goals of a paid program, your target audience and which social ad products will work best to reach that audience. It will also allow vital time for test and learn.
@RodFav
Rod Favoron
This is a simpler title slide
July 2014
Determine your goals for the Holidays
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watertight and business aligned goals and manage internal expectations for year-end social media marketing programs. What are your company’s overall goals for connecting with customers around the holidays? And how do your social programs feed into those goals?
This is a time to establish
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Establish a relationship with fans and advocatesUse content and listening to define your social voice Plan to surround the customer where they are in the HolidaysOutline your paid strategy Set your social goals early
Conclusion
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Summer is the timeto work on holiday planning to ensure impactful social media marketing.
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Connect With UsGemma CravenEXECUTIVE DIRECTOR, STRATEGIC [email protected]@gemsie