HOW TO MANAGE YOUR WEB AGENCY AS A CLIENT

STARTUP CLUB ZÜRICH

JEAN-CHRISTOPHE CUVELIER

ABOUT MYSELF

▸ Developer - Web entrepreneur - Creative brain

▸ 30 years in computer sciences

▸ 15 years PHP development

▸ 8 years Communication agency at Morris & Chapman Belgium

▸ 3 years Startup at Pictawall

▸ 1 year 1/2 Swiss resident at ARTACK WebLab GmbH

▸ Partially Indian

▸ “Life is too short to be bored”

▸ Useless sentence here

SO, YOU WANT TO PUT YOUR BUSINESS ONLINE…

I know perfectly where I want to go!

FIRST RULES OF COMBAT

“JUST BUILD THE WEBSITE WE WILL DECIDE ABOUT THE CONTENT LATER…” The Customer

TEXT

WRITE YOUR CONTENT WISELY

▸ Avoid Bingo Bullshit Marketing (https://www.youtube.com/watch?v=Dnkow4y1cyw)

▸ Don’t try to overcomplicate the message (https://www.youtube.com/watch?v=RnZyc5LrVEs)

▸ Ask a copywriter (and check first his previous works)

▸ Tell a story to your own customers

▸ Write user cases describing how your customers behave

TECHNOLOGY

WE NEED YOU TO DRAW 7 RED LINES ALL OF THEM STRICTLY PERPENDICULAR…

The consultant

TEXT

https://www.youtube.com/watch?v=BKorP55Aqvg

KISS

WHO HAS THE BIGGEST

AVOID PROPRIETARY SOLUTIONS

WATERFALL VS AGILE

THE REASONABLE PRICE

TEXT

PRICELIST

▸ I design everything 100 CHF

▸ I design, you watch 200 CHF

▸ I design, you advise 300 CHF

▸ I design, you help 500 CHF

▸ You design, I help 800 CHF

▸ You design, I advise 1300 CHF

▸ You design, I watch 2100 CHF

▸ You design everything 3400 CHF

TEAM SPIRIT

AND ON THAT BOMBSHELL, GOODNIGHT!

Jeremy Clarkson

STARTUP CLUB ZÜRICH

THANKS!

▸ Jean-Christophe Cuvelier

▸ linkedin.com/in/totophe

▸ twitter.com/totophe

▸ totophe.com

▸ pictawall.com