1. Relationship The Client-Agency Presented by 2. Relationship The Client-Agency The key to successful relationships is: effective,interactive communications. 3. Relationship The Client-Agency This is also true for marketing communications agencies clients. and their 4. Relationship The Client-Agency To ensure these communications tips: channels remain open between parties follow these 5. Relationship The Client-Agency values1. Share 6. Relationship The Client-Agency Like a marriage, the agency becomes an extension team. of the client's marketing department and is viewed as a part of their 7. Relationship The Client-Agency In order for a relationship like this to develop, both parties need to share similar values while trusting and enjoying the the interactions between organizations. 8. Relationship The Client-Agency 2. Becomeinvolved 9. Relationship The Client-Agency Getting C-level involvement and actively participating in the brand strategy provides the agency insight that builds successful programs. 10. Relationship The Client-Agency This type of collaboration allows the agency to truly understand the client'sunique value so it is reflected in the creative ideas and recommendations. 11. Relationship The Client-Agency 3. Showrespect 12. Relationship The Client-Agency There should be a mutual understanding respectand between parties. 13. Relationship The Client-Agency immediately Any confusion or questions should be addressed with a telephone call or face-to-face meeting. 14. Relationship The Client-Agency 3. Defineexpectations 15. Relationship The Client-Agency Each party should make a concerted effort to nurture the relationship with a give-and-take approach. 16. Relationship The Client-Agency A formal Letter of Agreement ensures both parties understand the expectations, responsibilities and requirements for a good partnership. 17. Relationship The Client-Agency Communicate andshare information missedbecause without it there will be opportunities. 18. Relationship The Client-Agency To learn more about how works with its clients visit: http://mccom.com/clients/ 19. Connect with www.mccom.com www.mccom.com/blog