how to make your website launch really take off
DESCRIPTION
Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.ukTRANSCRIPT
How to make your website launch really take off presented by Vicki Cole, Marketing Manager at Crafted
Ipswich-based integrated digital marketing agency
EASILYDIGESTIBLEDIGITALINSIGHT
“Nothing is more expensive than a
missed opportunity” - H. Jackson Brown, Life’s Little Instruction Book
Customers Prospects
Website launch Stakeholders Business
partners
Staff Future employees
Let’s make some noise Source: flickr.com/photos/usnationalarchives
What are your objectives? • Drive relevant traffic to the site
• Reach new audiences
• Grow brand awareness
• Show off what you do best
Make your wish list Source: flickr.com/photos/comedynose
Know your influencers
What’s your big idea? • How are you going to stand out?
• How are you going to make people care?
• Could you create mystery and intrigue?
• Could you make people feel special?
• Should you offer an incentive?
What makes you special?
Tweets
Emails
Social media
Industry press
Local press
It’s not just about news
We got opinionated
Drive site traffic
rise in visitors 92%
Showreel views
654 video views
Reached new people
Twitter reach of more than 20,000
Top tips • Have a plan and a launch date
• Make use of your existing channels
• Get internal buy-in
• Find and engage with your key influencers
• Think beyond the press release
• Use every relevant channel
• Capture your data
• What next?
Thank you