how to make your customers feel loved
DESCRIPTION
Do your clients feel appreciated? Even in B2B relationships, you must still treat your clients as individuals. This deck walks you through the 4 Levels of Recognition and how you can make your customers feel loved.TRANSCRIPT
RecognitionHow to Make Your Clients Feel Appreciated
About Me
President & founder of
The Brookeside Group,
the B2B loyalty experts
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INTEGRITY COMPETENCY RECOGNITION PROACTIVITY SAVVY CHEMISTRY
6 Dimensions of Trusted Advisor Relationships
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You do the obvious
1
You go out of your way
2
You get what motivates them
3
You get better for them
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4 Levels of Recognition
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You do the obvious
1
You go out of your way
2
You get what motivates them
3
You get better for them
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4 Levels of Recognition
You do the obvious
• You thank them for a renewal
• Let them know you appreciate them making time for meetings
• You send them a corporate holiday gift (not personalized)
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You do the obvious
1
You go out of your way
2
You get what motivates them
3
You get better for them
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4 Levels of Recognition
You go out of your way
• You congratulate them when their favorite team wins a big game
• You wish them happy birthday (personally)
• You thank them through personalized, thoughtful holiday gifts
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You do the obvious
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You go out of your way
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You get what motivates them
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You get better for them
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4 Levels of Recognition
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Are they an Achiever, Affiliator or Power person?
Achievers
• Measurable output• Outperform others• Make a unique
contribution• Set new records• Success depends on
effort and ability, not chance
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Affiliators
• Maintain relationships• Be accepted, part of
a team• Enjoy shared activities• Build consensus,
minimize conflict
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Power
• Attain influence over others
• Arouse strong emotions • Acquire a reputation
or position• Have control
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You do the obvious
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You go out of your way
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You get what motivates them
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You get better for them
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4 Levels of Recognition
You get better for them
• You attend conferences, seminars, workshops to learn how you can improve for them
• You learn new technologies because you see the value for them
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You do the obvious
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You go out of your way
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You get what motivates them
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You get better for them
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4 Levels of Recognition
Any questions?www.brookeside.com I [email protected]