the customer at heart - boussias conferences · increase sales turn customers into advocates of the...
TRANSCRIPT
The Customer
At Heart
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Nothing new
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Loyalty Schemes
101
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Save Money
Increase sales
Turn customers into advocates of the brand
Attract new customers
Better communication
Measure loyalty through engagement
Consumers feel appreciated
Gather Data
Increase revenue
Attract Engage Convert Deliver
Retain
Retail Model
Nothing
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new
Since 2012Strong schemeStrong KPIsStrong commercial proposal
Times had
changed
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We took a hard look at ouselves, our businessand our way of working
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We had to put the customer at heart
We weren’t doing everything we could to improve customer experience
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Create Experiences that are Engaging, Unique, Personalized,
Suprising
& Repeatable.
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Utilize our loyalty scheme
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Capitalize on all the data we were sitting on
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Target
Personalize
Bond
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But…
It was darkest before the dawn
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GDPR
September 2019
Relaunch ReintroduceRevitalizeReinstate Reinforce
Use all types of data
Online Data
Offline Data
Basket AnalysisReal Time Analytics
CRM Data
Loyalty Data
To...Give customersWhat they want When they want and How the want
Build awareness
Roadmap to Success
Learn
Give Extra Perks
Relevant Offers
Strong Base Benefits
Personalize and Simplfy
When in doubt
Give it a KISS
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THANK YOU