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How to Make Taco Bell King of Fast Food By: Emma Nowinski

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A NMDL presentation on a digital marketing campaign for Taco Bell.

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Page 1: How to Make Taco Bell King of Fast Food

How to Make Taco Bell King of Fast Food

By: Emma Nowinski

Page 2: How to Make Taco Bell King of Fast Food

Approach

Page 3: How to Make Taco Bell King of Fast Food

Goals

Page 4: How to Make Taco Bell King of Fast Food

Crunch King of the Night! Pt. 1

Build Website Submit Creations Vote! Winner gets $10,000 3 months

Page 5: How to Make Taco Bell King of Fast Food

Crunch King of the Night! Pt. 2

Turn website into CRUNCH KING HALL OF FAME

Nationwide $10 after 10 p.m. Video Submissions! Vote! Winner gets $10,000! 6 months

Page 6: How to Make Taco Bell King of Fast Food

Budget

Page 7: How to Make Taco Bell King of Fast Food

Why is this Effective?

Focuses on products, not dogs

Fun! Caters to target

market


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