how to leverage your google profile

Leveraging Google Profiles

Market your company,your products,and yourself!

May 18, 2009 | #CapeCarol

Ken Herron | [email protected] | @kenherron

What’s happened?• On April 21, Google upgraded their Profile

feature• You can now elect to show your full name,

allowing your profile to appear when your nameis Googled

• You control what information – text, links, andimages – appears

• You already have a Profile if you have createdGoogle reviews, articles, items, or books


May 18, 2009 | #CapeCarol | 2

What do theProfiles

look like?



So what?

• When your nameis Googled, yourprofile appears atthe bottom of thefirst page ofsearch results



Who’s rocking their Profile?

*Use

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Great linkingto socialmedia sites

Great avatar photo


*Use

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Great photos and links


*Use

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Greatkeywords

Who needs a good smack?People who:• don’t claim their profile• don’t fill in their profile• don’t enable the name link – i.e., using

http://google.com/profiles/116374117927631468606instead of http://google.com/profiles/stevegarfield

• don’t upload a great headshot photo• don’t cross-link• use multiple versions of their names• don’t enable their profiles to be searched by their

names



How do I create my Profile?1. Go to: http://google.com/profiles2. Click "Create my profile”3. Enter your Google user name and password4. Fill out your first and last namel5. Use the name most likely to generate search results, i.e., your resume name6. Upload a photo to your profile by clicking "Change photo"7. Complete your bio8. Complete the section "A little personality”9. Select the links you would like to display10. Click “Create profile” to save your information11. Click the blue "Add more info to my profile”12. Select the contact information tab13. Complete your contact information and save your changes14. Select "Display my full name so I can be found in search"15. Verify your name16. Google your name, and check out your profile



How do I create my Profile?



Video: http://tinyurl.com/YouTube-VanityURL

What else should I know?

• Google says 25% of searches are forpeople

• For now, Profiles are U.S.-only• The 4 most complete profiles (with a

“more” button) will be displayed for eachname

• If all of a name’s profiles are complete, the4 most popular (i.e., click-through rate) willbe displayed



How else can I increasemy name’s SEO*?



• Know your competition – Googleyourself, weekly

• If necessary, consider using a moreunique version of your name

• Be consistent with your: name, tagline,messages, and keywords

• Crosslink all of your sites/profiles• Publish!

*Search Engine Optimization

What did we just learn?

• Google will display a profile – tied toyour name – on the first page ofsearch results, benefiting anyone withsomething to sell or promote

• Creating a profile is fast, easy, andfree; and enables you to creativelyuse text, links, and images



Biography

• http://tinyurl.com/AboutGoogleProfiles• http://tinyurl.com/infopackets• http://tinyurl.com/wikiHow-GoogleProfiles• http://tinyurl.com/YouTube-VanityURL• http://tinyurl.com/Searchblog• http://tinyurl.com/Brand-YourselfBlog• http://tinyurl.com/iMediaConnection



how to leverage your google profile

Business

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