how to leverage your existing customers for growth
TRANSCRIPT
How To Leverage Your Existing Customers For Growth
SUJAN PATEL
@Kissmetrics
#Kisswebinar
@thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Sujan is the co-founder of Web Profits & Ramp Ventures. He has over 14 years of digital marketing experience and helped grow companies like Mint, Salesforce & LinkedIn.
Sujan is also the author of 100 Days of.Growth which has sold over 40,000 copies worldwide.
SUJAN PATEL Co-founder, Web Profits
@SujanPatel
@webprofits
#Kisswebinar
@sujanpatel
1 Introduction
The basics
12 practical tactics
2 Customer Driven Growth
3 The Disneyland effect
TABLE OF CONTENTS
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WATCH WEBINAR RECORDING NOW
- Chip Bell
Loyal customers, they don’t just back, they don’t recommend
you, they insist that their friends do business with you.
“
The Basics MOST PEOPLE GET THIS WRONG
•Memorable experience (Weird works too)
•Delight your customers
•Mystery
•Make customers feel special (or trigger an emotion)
•Make customers smile
•Surprise customers
•Educate
•Tell a story
•Solve their problems
THE BASICS
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•Handwritten thank you cards
•On social media
•Enrich your emails with clearbit.com and automatically tweet at your
customers
•On your receipts and invoices
THANK YOUR CUSTOMERS
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GET CREATIVE
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BUFFER
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Swag your customers
T-shirts = awareness
Ask for a share SOMETIMES IT’S JUST THAT SIMPLE
Bake referrals into your product or service
DIAMOND CANDLES
Diamond Candles hides rings in their candles worth $10 to $5000
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CANDY CRUSH
Candy Crush caps the amount of levels you can play until you invite friends
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COCA-COLA
Look up #shareacoke on any social network
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Give your most active customers something
exclusive EARLY ACCESS AND PRIORITY SUPPORT GO A LONG WAY
ASK YOUR BEST CUSTOMERS FOR REVIEWS
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GIVE YOUR ADVOCATES A SPECIAL DISCOUNT
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Put your referral program front and center
•Product arrives in the mail
•Completes setting up an account
•Passes a level
•Any other emotional state
ASK AFTER AN “AHA MOMENT”
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•Make it shareable in one click
•Use pre crafted emails and social media
updates
•Send recipients to landing page
MAKE IT EASY FOR PEOPLE TO SHARE & CONVERT
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THE DISNEYLAND EFFECT
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THE DISNEYLAND EFFECT IN REAL LIFE
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Host a local event CONNECT AND RELATE WITH YOUR CUSTOMERS
LEARN MORE NOW
Discover how Kissmetrics can help you optimize your marketing
SUJAN PATEL Co-Founder, Web Profits
@SujanPatel
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Questions?