how to leverage mobile for your organization
TRANSCRIPT
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• Overview of Mobile Market Place• Examples of Commonly Used Apps• Samples of Apps you Could Build For Your Business• Mobile Marketing• The Development Process High-Level Overview• Native vs. Mobile Web
How To Leverage Mobile For Your Organization
This session will cover the following topics:
Mobile Market Trends
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Convergence of Technology
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Growth of the Gadget
http://conmoz.org/mobile-trends/mobile-devices-3g/?lang=en
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Tablets Entered The Enterprises in 2011
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Tablets In The Enterprise
Top 5 Apps(categories)
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#5: CRM
• ScanBizCards (paid)
• CardMunch (paid)
• Bump (free)
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#4: Video Conferencing
• Adobe Connect (free)
• Webex (free)
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#3: Notetaking
• Evernote (free)
• Dragon Dictation (free)
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#2: Remote Desktop
• Splashtop (paid)
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#1: Documents & Presentations
• Adobe Reader(free)
• iBooks (free)
• Quickoffice Pro HD (paid)
• Documents Free (free)
• Salesbag (paid)
Customer Support
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Case Study :: GEICO Customer Support
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Case Study :: DELL Customer Support
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Case Study :: Yamaha Customer Support
Data Visualization
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Data & Reporting :: Blue Sky Factory
Reporting & Metrics key to determining ROI
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Data Visualization :: Total Baby
User Generated Content
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News Media
Dawn of the Social Consumer
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•Tweet…. ReTweet•Like•Share•Check-in•Group Buy•QR Code Scan•RFID•Augmented Reality(Nov 3, 2010, Fast Company)
The Dawn of the Social Consumer
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The Dawn of the Social Consumer
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Augmented Reality :: GEICO
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Case Study: GEICO Tailgate
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Case Study: GEICO Tailgate
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LBS & Augmented Reality
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Case Study :: 600Block
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Convention & Visitors Associations
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Convention & Visitors Associations
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Case Study :: UNLV Alumni Association
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Case Study :: Sonoma County, CA
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Case Study :: University of Md (UMBC)
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Johns Hopkins > Wayfinding
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Yamaha > Dealer Locator
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viaPlace - Augmented Reality
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viaPlace - Augmented Reality
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viaPlace - Augmented Reality
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QRCodes
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QR Codes
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Tours & Augmented Reality
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Tours & Augmented Reality
ECommerce
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iPad Applications :: ConnorNYC
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MyMakeup101
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MyMakeup101
Tablets
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iPad Applications :: FORBES
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iPad Applications :: GEICO Glovebox
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iPad Applications :: Netapp Salesman App
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iPad Applications :: Admiral
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iPad Applications :: KPSS Salesman App
eLearning
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UMBC – Instructional Systems Dev App
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UDL Links :: Resource Finder
Game Dynamics
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Mobile Gaming :: Scuba Adventures
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Mobile Gaming :: Art & Science Worlds
Mobile Marketing Methodology
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Mobile Marketing Methodology
A Good Mobile Marketing Campaign1:• Know your audience• Establish your budget in advance• Choose How to deploy your mobile marketing message
• Build Long-Term Relationships
1http://www.business2community.com/mobile-apps/how-to-create-mobile-marketing-campaigns-that-win-0225899
QRcodesSMSIn-App AdvertisingSocial Media IntegrationMarketing AppsNative Apps
Mobile WebAugmented RealityMobile GamingEcommerceDiscount and SpecialsLBS / Tours
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Mobile Marketing ROI
The steps to achieve a solid ROI on a mobile marketing initiative are as follows:
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Mobile Marketing Steps to Measure ROI
1) Establish - a Baseline to measure results2) Create an Activity Timeline
Activites, Social Data, Web Data, Transactions
3) Monitor – Sales RevenueHow often customers make transactions.How many customers you are reaching.How much customers are spending.
ROI =Cost of Investment
(Gain from Investment - Cost of Investment)
The Development Process
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Native vs. Mobile Web
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Native vs. Mobile Web (Facebook)
Facebook’s move to a native app• Faster
performance• Use of native
controls• Offline storage
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1) Start small, with a clear vision2) Do your research3) It's all in your name -- and your brand4) See if a DIY solution will really meet
your needs, and get ready for the next steps
5) Know how to hire a developer
5 Steps To Get Started
http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html
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Mobile Development Process
