become a mobile organization
DESCRIPTION
IBM's Harry Wttewaall discusses the strategic stages of enterrpise mobile adoption. Presented at the Smarter Enterprise Summit in Ottawa, October 9, 2014.TRANSCRIPT
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Become a Mobile Organization
Harry Wttewaall MobileFirst Sales LeaderIBM Canada Ltd.
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billions of mobile devicesMillions of PCs to
massive amounts of unstructured dataStructured data to
an elastic cloud infrastructureRigid infrastructure to
Intelligent, proactive protectionReactive security
personalized engagementSingle transactions to
dynamic servicesStatic applications to
In the New Computing Era, We Have Moved From…
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Mobile Is Changing Interactions
25% of all online search for travel comes from a mobile device
1/3 of citizens access government websites by logging in from phones or tablets
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Strategic stages of mobile adoption
Time
E-mailCalendar
BYOD
Mobile AppDevelopment
MobileEnterprise
Transformation
Stage 1
Stage 2
Stage 3
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Time
E-mailCalendar
BYOD
Mobile AppDevelopment
MobileEnterprise
Transformation
Stage 1
Stage 2
Stage 3
Strategic stages of mobile adoption
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IBM MaaS360: IBM MobileFirst Mobility Management Platform
Comprehensive Mobile Security
Complete Mobility Management
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Integrated Platform for All Your Mobile Assets
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Time
E-mailCalendar
BYOD
Mobile AppDevelopment
MobileEnterprise
Transformation
Stage 1
Stage 2
Stage 3
Strategic stages of mobile adoption
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Fragmentation of devices and platformsMobile has unique challenges
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Fragmentation of devices and platforms
Speed and frequent iteration of the mobile lifecycle and continuous delivery
Connectivity to back-end systems and cloud
Security to protect corporate data and manage BYOD
Context that takes advantage of unique capabilities such as geo-location
Delivery of high quality apps that rapidly incorporate customer feedback
Adoption of apps in a crowded market; 25% of mobile apps are used only once.
Skills on platforms, frameworks, UI design, and all other disciplines.
Mobile has unique challenges
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Traditional Web development vs. Mobile development
$ $ $ $ $
Mobile development
$Initial app
development cost
$Applicationchange cost Frequency of change
$Initial app
development cost
$ $Frequency of change
$
Applicationchange cost
Traditional Web
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Delivering for mobile is different from the webWeb Mobile
Monolithic apps Many task-oriented appsMouse & keyboard driven Multiple sensors driven (touch, camera, GPS,
etc.)Least common denominator browser approach Many different endpoint combinations
(type, OS, screen sizes, etc.); user experience highly tailored to the device
Centralized server execution De-centralized intelligent endpointsCentralized code distribution & controlled rollout
Loss of control over distribution (e.g., app stores) and environment (e.g., client OS versions)
Trusted execution behind the firewall Code runs in an environment outside of the enterprise’s control (consumers, BYOD)
Always connected Many times offline or limited bandwidthOptimized remote load Optimized local responsivenessStatic context Context (e.g., location, speed of travel) varies
and is being exploited to create new experiences
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Web-native continuum
HybridPure web Pure native
Mobile web site (browser access)
Native shell
enclosing external m.site
Pre-packaged HTML5 resources
Native UI + HTML
Mostly native, some
HTML5 screens
Pure native
High fidelityHigher Cost
Low fidelityLower Cost
Spectrum of mobile app development approaches
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z
Operations
Back-end
Mobile apps require more than a focus on front-end UI
Front-end
30% of the value and effort is visible (mobile UI)
70% of the value and effort lies under the surface
Short time to market
Web? Hybrid? Native?
Teamwork
Industrialize dev
Integrate with SDLC
Ensuring continued support in a quick-
changing landscape
Track problems that affect UX
Manage and enforce app
versions
Security
Dataprotection
Push upgrades
Appsecurity
Userauthentication
User engagementConnect to back-end
Efficient and flexible push notifications
Offline availability
B2E app distribution
Track and leverage location
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IBM MobileFirst reduces your mobile back-end effort so that you can focus on
creating value where it matters most – your customers’ experiences
Most organizations have no choice but to
focus mobile efforts “under the surface”
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IBM Worklight – the IBM MobileFirst Application PlatformIntegrated mobile app development with continuous delivery
Application Center
Development Continuous Delivery
Studio Console
Server RuntimeFoundationDevelopment, Runtime, Operations Console & Private Store
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VIDEO - ClickSoftware: “You write your code in HTML 5, Java and that’s it, the rest of it is being taken care by Worklight ”
– Moshe BenBassat, CEO, ClickSoftware
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IBM Worklight – the IBM MobileFirst Application PlatformIntegrated mobile app development with continuous delivery
Application Center
Quality AssuranceApplication Scanning
Development Continuous Delivery
Studio Console
Server Runtime
Application ScanningDetect code vulnerabilities at the time of development
Quality AssuranceCollect beta test feedback, crashes and analyze user sentiment
FoundationDevelopment, Runtime, Operations Console & Private Store
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Scan & Certify
Test
Integrate
Obtain Insight
Manage
Deploy
Design & Develop
OperationalizeIntegrated DevOpsfor Mobile
Instrument
IBM MobileFirst application life cycle
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IBM UrbanCode Release and Deploy solutions• IBM UrbanCode Release
Transforms error-prone and chaotic release planning into streamlined release events, replacing spreadsheets with a collaborative solution that eliminates breakdowns in communication
• IBM UrbanCode DeployOrchestrates and automates the deployment of applications, middleware configuration, and database changes into development, test and production environments.
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Versioned Artifacts
QAEnvironment
Production Environment
Development Environment
Artifacts Artifacts Artifacts
Execute Against Execute Against Execute Against
QARelease
ProductRelease
Development Release
Application Blueprint
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Mobile apps are part of a broader Innovation Economy
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Public Sector Open APIs and Data – raw materials for public and private sector innovation
HealthcareApps Open API &
Data Layer
Land UseApps
Public SectorSystems of Record
TransportApps
NaturalResourcesApps
Travel Apps
Policing AppsNational ParksApps
Rail Travel AppsEducationApps
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Share with developers
3
Create, assemble and define an API
1
Manage growth & analyze results
4
Secure & scale the API
2
IBM API Management
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Time
E-mailCalendar
BYOD
Mobile AppDevelopment
MobileEnterprise
Transformation
Stage 1
Stage 2
Stage 3
Stages of mobile strategic adoption
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25% of mobile apps are used only once
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IBM Customer Experience Management (formerly Tealeaf)Visibility into the customer mobile experience to improve conversions and grow revenue
Automatically detects customer struggles, obstacles or issues
Drills down into actual user behavior, complete with gestures
Translates customer feedbackinto actionable improvements
Correlates customer behaviorwith network and application data
Heatmaps
Link Analytics
Form
Ana
lytic
s Attention M
aps
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IBM Customer Engagement ManagementEngage with your clients in real-time
Simple Push andSMS Messaging
Encourageapp usage
Rich Push Notifications and Inbox
In-AppNotifications
App Push or SMSPush Messaging
Introduce promotions or products
Overcome cart abandonment
Deliver customer service messages
BroadcastNarrowcast1:1 cast
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Magic Quadrant for Mobile ApplicationDevelopment PlatformsRay Valdes, Van L. Baker, Richard Marshall, Jason WongSeptember 2, 2014
Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms
“The mobile application development platform market continues to grow,evolve and mature in response to escalating customer requirements. Weassess the major vendors that enable enterprise IT developers to createmobile applications for customers, partners and employees.”
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Apple-IBM Partnership
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Apple-IBM Partnership
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Apple-IBM Partnership
© 2014 IBM Corporation
InterConnect 2015
Welcome to the brand new IBM InterConnect 2015! Register Today!
We're combining three of our most popular IBM conferences—Pulse, Impact and Innovate—into one of the most comprehensive software events ever to deliver even more value to attendees.
At InterConnect you will discover new ways to rapidly innovate and engage with clients. Cloud. Mobile. Data. Together they're transforming business. Come share your experience and expertise in Cloud, Service Management, Security, Mobile, DevOps, Internet of Things and Application Infrastructure.
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1 Learn more: ibm.com/mobilefirst
Talk with your IBM representative or Business Partner to find the right next step for you
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Join the conversation:twitter.com/IBMMobile (#IBMMobile)facebook.com/IBMMobile
Three ways to get started with IBM MobileFirst
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www.ibm.com/mobilefirst
Think Mobile, First
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OttawaOctober 9, 2014
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Mobility: Need a better way to manage your devices?
John BealNational Sales Leader for IBM Mobility and Endpoint Management
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Endpoint complexity continues to increase
Endpoint device counts,
devices and platforms
Compliance requirements
to establish, prove and maintain continuous compliance
Speed, severity and
complexity of malware attacks
Patch O/S and application vulnerabilities with hours
Rapid, agile, automated remediation is needed
Mobile/roaming endpoints
New form factors and platforms
Employee-owned devices
Establish, prove and maintain continuous
compliance
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IBM Endpoint Manager & MaaS360 offer Unified Device Management
Smartphones & Tablets
PC’s, Macs, POS, ATMsOn and off-network
Distributed Data CentersPhysical and Virtual
SaaS, On-premise, or MSPIntegrated Reporting
Comprehensive SecurityLowest TCO
Patch Management
Lifecycle Management
Core Protection
Mobile Devices
Security & Compliance
Power Management
SW Usage & Analysis
Mobile Apps
Find and Fix problems in minutes across all enterprise computers and mobile devicesDatacenters
Server Automation
IBM Endpoint Manager IBM Endpoint Manager
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“Shell Shock" Vulnerability Detection via IEM
• "On another note, thanks to IBM Endpoint Manager, we were able to deploy a vbscript to all 10K windows machines over the weekend. The
vbscript we created searches all drives for bash.exe. Within 24 hours we were able to see what windows servers are vulnerable"
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Fiberlink – Total Enterprise Mobility ManagementExperts in delivering mobile management and security as a service
Mobile Device Management Mobile Application Management Dual Persona – Container Support Secure Productivity Suite Secure Document Sharing Enterprise App Catalog
SaaS Offering
Simpleand fast with an
exceptional experience
Lotus
AD/LDAP
Exchange
BES
Certs
Seamlessintegration with
your infrastructure
Provenapproach to cloud mobility
management
Comprehensivelayered security
Device Management & Security
App Management & Security
Enterprise DLP& Security
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The MaaS360 Customer Experience - Fastest Time to Trust
60% deployed MaaS360 in less than 4 hours*
75% deployed MaaS360 in less than 8 hours*
0% 100%
*Based on customer surveys** 2013 Gartner Magic Quadrant for MDM
Included sales and customer support at no additional charge
Customer support available 24 x 7 by phone, chat or email
Fiberlink's performance with clients is rated highly, as proven by excellent reference client feedback. Clients greatly appreciate its presales and postsales support, smooth and uneventful implementations, and technical assistance during installations.**
”–
“
Community, forums, blogs, on-demand webinars
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Why Customers Choose MaaS360Easiest to Deploy and Scale
Mobile Device, App, and ContentManagement & Security platform
For enterprises that are…
• Allowing Bring-Your-Own-Device (BYOD) programs• Developing and deploying mobile apps (public and private)• Enabling corporate content on mobile devices securely (push and pull)• No machines, nor additional manpower is required• Only MDM to be FISMA Certified• MaaS360 is FIPS 140.2/AES 256 Encrypted and compliant in transit and at rest
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The full spectrum of mobile management and security needs
Planned Integration Points:
Mobile Device ManagementContainers – App Wrapping and SDKs
Secure Transactions
Solution Approaches:
Requirements for Mobile Management and Security:
IBM / Fiberlink Offerings: IBM Security Access Manager for Mobile
HighCorporate Owned
AssetsEmployees
w/BYODTask/Temp Workers
Business Partners
ConsumerTransactions
Low
Business Spanof Control
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Providing Mobile Threat Management with Trusteer and Fiberlink
Capabilities
• Mobile Malware Detection & Remediation• Advanced Jailbreak / Root Detection• Suspicious Geo-Location / IP Velocity• Suspicious & Fraudulent Device Alerts• Over the Air (OTA) Updates
Planned Delivery: 4Q 2014Beta: Available Today
• IBM MaaS360 Mobile Threat Management- Separately sold product, add-on to the
IBM MaaS360 platform- SaaS service ONLY- Managed Client Device and/or User
licenses available
• Key Differentiation: Provide full spectrum of user transaction security on mobile devices from B2E to B2C
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IT’S A BIG DEAL!
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IBM understands the demands of managing a global heterogeneous IT infrastructure
•433,000 IBM employees in over 120 countries.
•Deployment to over 750,000 endpoints
•Drive savings well above our initial US $10million estimate
•A 78 per cent decrease in endpoint security issues
• IBM is also in the process of deploying IBM Endpoint Manager for Mobile Devices across its entire mobile workforce of over 120,000 staff
• IBM Endpoint Manager is being deployed across many global outsourced accounts
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IBM CIO Office – IBM on-boards 15,000 devices the first day after deploying mobile device management software
Offers exceptional security at the application and browser level
Accelerates deployment: of security and device management tools to mobile devices
Saves USD 500,000due to migration from on-premises to Software as a Service delivery model
Software Solution componentsMaaS360 from Fiberlink®, an IBM company
GMP14033-USEN-00
The transformation:“We were on-boarding devices on MaaS360 five days after the close of acquisition—15,000 on the first day and over 30,000 in the first week.”
—William Tworek, executive IT architect, IBM CIO Office
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IBM Services and Software Selected for Department of Homeland Security's Cybersecurity Initiative
• This award from DHS demonstrates that IBM’s $4B investment in cybersecurity and security analytics research “puts IBM in a unique position to help
government agencies meet evolving cybersecurity threats” said Anne Altman, General Manager, IBM US Federal.
• The solution: IBM Security Endpoint Manager IBM QRadar Security Intelligence Platform
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Granular, Real-time visibilitySingle agent sees all, does all
Open Platform for IntegrationMake ITIL actionableIntegration with Remedy and CMDBSingle source of truth for end pointsManage HBSS clients
Broad coverage for RemediationMulti-platform, multi-purpose, on-network, off-network
High ROIInstalls in hours, remediates in minutesLittle to no new hardware98% first time success ratesAutomates compliance audits
Federal CertificationsSCAPFIPS 140-2 Level 2EAL-2DIACAP/ATO with MarinesAutomated CyberScope Reporting
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USDA
“IEM simplifies processes and gives us fewer vendors to manage - saving money, reducing stress and improving the quality of service we can deliver to the organization.”.
Sr. Wide Area Network Analyst
EDUCATION (K-12)
“These $4.2M savings [from IEM Power Management] are impressive, but they are just the beginning.”
Tom SimsDirector, Network Systems
Department of Defense
“It’s not a fair fight [between IEM and the competition]”. The ability to solve multiple challenges
by leveraging a multi-purpose agent, residing in a single console was ultimately the compelling reason to choose
BigFix. Additionally, IEM’s speed was another big consideration.”
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The benefit: Reduced patch management staffing requirements from 3 - 4 full-time
employees to one staff member focusing on patches part-time Eliminated need for laptop theft tracking service at $130 per laptop,
while enabling recovery of lost and stolen laptops Enabled updates to be sent to, installed on, and validated on thousands of
computers from a single laptop
Edmonton Public School BoardReducing time to update software from weeks to minutes
The need:Days or weeks of staff time were typically required to upgrade software applications and collect asset information from devices across the school system. This drain on valuable time and resources drove EPSB to search for a solution that would automate frequently required management services, including software distribution, asset inventory and security policy management.
The solution:Using IBM® Tivoli® Endpoint Manager, built on BigFix® technology, software upgrades and asset inventory now take a fraction of the time that they previously required. The school system keeps much better track of equipment and software, saving resources and making it easier for staff to use existing equipment and maintain compliance with licensing requirements.
“We recently patched and updated 16,000 Microsoft Outlook clients overnight….This would have taken us at least a week previously.”
—Richard D’Amours, Senior Network Analyst,
Edmonton Public School Board
Solution components: IBM® Tivoli® Endpoint
Manager, built on BigFix® technology
TIP14309-CAEN-00
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Why Customers Switch to IBM?
It’s not what we do….Its how we do it!1. Achieve visibility and control over all endpoints regardless of location, mobility,
OS, connection type, bandwidth size, or presence of local IT staff
2. One FTE can replace dozens
3. Move from reactive compliance reporting to proactive security by bridging the audit-remediation gap with continuous compliance enforcement at the endpoint
4. Reduce the number of tools, agents, and vendors for lower costs and better manageability
5. Better manage multiple customers in a Service Provider or SaaS offering with multi-tenancy
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Next Steps
maas360.com/ibm
InstantAccess a free, fully functional trial for 30 days
MobileManage and secure your devices, emails, apps and docs
EasySet up and configure your service in minutes
1 2 3
© 2014 IBM Corporation
InterConnect 2015
Welcome to the brand new IBM InterConnect 2015! Register Today!
We're combining three of our most popular IBM conferences—Pulse, Impact and Innovate—into one of the most comprehensive software events ever to deliver even more value to attendees.
At InterConnect you will discover new ways to rapidly innovate and engage with clients. Cloud. Mobile. Data. Together they're transforming business. Come share your experience and expertise in Cloud, Service Management, Security, Mobile, DevOps, Internet of Things and Application Infrastructure.
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John [email protected]