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39 #SmarterEnterprise Become a Mobile Organization Harry Wttewaall MobileFirst Sales Leader IBM Canada Ltd. [email protected]

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IBM's Harry Wttewaall discusses the strategic stages of enterrpise mobile adoption. Presented at the Smarter Enterprise Summit in Ottawa, October 9, 2014.

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Become a Mobile Organization

Harry Wttewaall MobileFirst Sales LeaderIBM Canada Ltd.

[email protected]

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billions of mobile devicesMillions of PCs to

massive amounts of unstructured dataStructured data to

an elastic cloud infrastructureRigid infrastructure to

Intelligent, proactive protectionReactive security

personalized engagementSingle transactions to

dynamic servicesStatic applications to

In  the  New  Computing  Era,  We  Have  Moved  From…

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Mobile Is Changing Interactions

25% of all online search for travel comes from a mobile device

1/3 of citizens access government websites by logging in from phones or tablets

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Strategic stages of mobile adoption

Time

E-mailCalendar

BYOD

Mobile AppDevelopment

MobileEnterprise

Transformation

Stage 1

Stage 2

Stage 3

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Time

E-mailCalendar

BYOD

Mobile AppDevelopment

MobileEnterprise

Transformation

Stage 1

Stage 2

Stage 3

Strategic stages of mobile adoption

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IBM MaaS360: IBM MobileFirst Mobility Management Platform

Comprehensive Mobile Security

Complete Mobility Management

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Integrated Platform for All Your Mobile Assets

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Time

E-mailCalendar

BYOD

Mobile AppDevelopment

MobileEnterprise

Transformation

Stage 1

Stage 2

Stage 3

Strategic stages of mobile adoption

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Fragmentation of devices and platformsMobile has unique challenges

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Fragmentation of devices and platforms

Speed and frequent iteration of the mobile lifecycle and continuous delivery

Connectivity to back-end systems and cloud

Security to protect corporate data and manage BYOD

Context that takes advantage of unique capabilities such as geo-location

Delivery of high quality apps that rapidly incorporate customer feedback

Adoption of apps in a crowded market; 25% of mobile apps are used only once.

Skills on platforms, frameworks, UI design, and all other disciplines.

Mobile has unique challenges

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Traditional Web development vs. Mobile development

$ $ $ $ $

Mobile development

$Initial app

development cost

$Applicationchange cost Frequency of change

$Initial app

development cost

$ $Frequency of change

$

Applicationchange cost

Traditional Web

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Delivering for mobile is different from the webWeb Mobile

Monolithic apps Many task-oriented appsMouse & keyboard driven Multiple sensors driven (touch, camera, GPS,

etc.)Least common denominator browser approach Many different endpoint combinations

(type, OS, screen sizes, etc.); user experience highly tailored to the device

Centralized server execution De-centralized intelligent endpointsCentralized code distribution & controlled rollout

Loss of control over distribution (e.g., app stores) and environment (e.g., client OS versions)

Trusted execution behind the firewall Code runs in an environment outside of the enterprise’s  control  (consumers,  BYOD)

Always connected Many times offline or limited bandwidthOptimized remote load Optimized local responsivenessStatic context Context (e.g., location, speed of travel) varies

and is being exploited to create new experiences

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Web-native continuum

HybridPure web Pure native

Mobile web site (browser access)

Native shell

enclosing external m.site

Pre-packaged HTML5 resources

Native UI + HTML

Mostly native, some

HTML5 screens

Pure native

High fidelityHigher Cost

Low fidelityLower Cost

Spectrum of mobile app development approaches

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z

Operations

Back-end

Mobile apps require more than a focus on front-end UI

Front-end

30% of the value and effort is visible (mobile UI)

70% of the value and effort lies under the surface

Short time to market

Web? Hybrid? Native?

Teamwork

Industrialize dev

Integrate with SDLC

Ensuring continued support in a quick-

changing landscape

Track problems that affect UX

Manage and enforce app

versions

Security

Dataprotection

Push upgrades

Appsecurity

Userauthentication

User engagementConnect to back-end

Efficient and flexible push notifications

Offline availability

B2E app distribution

Track and leverage location

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IBM MobileFirst reduces your mobile back-end effort so that you can focus on

creating value where it matters most – your  customers’  experiences

Most organizations have no choice but to

focus mobile efforts “under  the  surface”

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IBM Worklight – the IBM MobileFirst Application PlatformIntegrated mobile app development with continuous delivery

Application Center

Development Continuous Delivery

Studio Console

Server RuntimeFoundationDevelopment, Runtime, Operations Console & Private Store

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VIDEO - ClickSoftware:    “You  write  your  code  in  HTML  5,  Java  and  that’s  it,  the  rest  of  it  is  being  taken  care  by  Worklight  ”

– Moshe BenBassat, CEO, ClickSoftware

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IBM Worklight – the IBM MobileFirst Application PlatformIntegrated mobile app development with continuous delivery

Application Center

Quality AssuranceApplication Scanning

Development Continuous Delivery

Studio Console

Server Runtime

Application ScanningDetect code vulnerabilities at the time of development

Quality AssuranceCollect beta test feedback, crashes and analyze user sentiment

FoundationDevelopment, Runtime, Operations Console & Private Store

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Scan & Certify

Test

Integrate

Obtain Insight

Manage

Deploy

Design & Develop

OperationalizeIntegrated DevOpsfor Mobile

Instrument

IBM MobileFirst application life cycle

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IBM UrbanCode Release and Deploy solutions• IBM UrbanCode Release

Transforms error-prone and chaotic release planning into streamlined release events, replacing spreadsheets with a collaborative solution that eliminates breakdowns in communication

• IBM UrbanCode DeployOrchestrates and automates the deployment of applications, middleware configuration, and database changes into development, test and production environments.

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Versioned Artifacts

QAEnvironment

Production Environment

Development Environment

Artifacts Artifacts Artifacts

Execute Against Execute Against Execute Against

QARelease

ProductRelease

Development Release

Application Blueprint

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Mobile apps are part of a broader Innovation Economy

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Public Sector Open APIs and Data – raw materials for public and private sector innovation

HealthcareApps Open API &

Data Layer

Land UseApps

Public SectorSystems of Record

TransportApps

NaturalResourcesApps

Travel Apps

Policing AppsNational ParksApps

Rail Travel AppsEducationApps

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Share with developers

3

Create, assemble and define an API

1

Manage growth & analyze results

4

Secure & scale the API

2

IBM API Management

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Time

E-mailCalendar

BYOD

Mobile AppDevelopment

MobileEnterprise

Transformation

Stage 1

Stage 2

Stage 3

Stages of mobile strategic adoption

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25% of mobile apps are used only once

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IBM Customer Experience Management (formerly Tealeaf)Visibility into the customer mobile experience to improve conversions and grow revenue

Automatically detects customer struggles, obstacles or issues

Drills down into actual user behavior, complete with gestures

Translates customer feedbackinto actionable improvements

Correlates customer behaviorwith network and application data

Heatmaps

Link Analytics

Form

Ana

lytic

s Attention M

aps

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IBM Customer Engagement ManagementEngage with your clients in real-time

Simple Push andSMS Messaging

Encourageapp usage

Rich Push Notifications and Inbox

In-AppNotifications

App Push or SMSPush Messaging

Introduce promotions or products

Overcome cart abandonment

Deliver customer service messages

BroadcastNarrowcast1:1 cast

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Magic Quadrant for Mobile ApplicationDevelopment PlatformsRay Valdes, Van L. Baker, Richard Marshall, Jason WongSeptember 2, 2014

Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms

“The  mobile  application  development  platform  market continues to grow,evolve and mature in response to escalating customer requirements. Weassess the major vendors that enable enterprise IT developers to createmobile applications for customers, partners and employees.”

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Apple-IBM Partnership

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Apple-IBM Partnership

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Apple-IBM Partnership

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© 2014 IBM Corporation

InterConnect 2015

Welcome to the brand new IBM InterConnect 2015! Register Today!

We're combining three of our most popular IBM conferences—Pulse, Impact and Innovate—into one of the most comprehensive software events ever to deliver even more value to attendees.

At InterConnect you will discover new ways to rapidly innovate and engage with clients. Cloud. Mobile. Data. Together they're transforming business. Come share your experience and expertise in Cloud, Service Management, Security, Mobile, DevOps, Internet of Things and Application Infrastructure.

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1 Learn more: ibm.com/mobilefirst

Talk with your IBM representative or Business Partner to find the right next step for you

23

Join the conversation:twitter.com/IBMMobile (#IBMMobile)facebook.com/IBMMobile

Three ways to get started with IBM MobileFirst

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www.ibm.com/mobilefirst

Think Mobile, First

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OttawaOctober 9, 2014

#SmarterEnterprise

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Mobility: Need a better way to manage your devices?

John BealNational Sales Leader for IBM Mobility and Endpoint Management

[email protected]

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Endpoint complexity continues to increase

Endpoint device counts,

devices and platforms

Compliance requirements

to establish, prove and maintain continuous compliance

Speed, severity and

complexity of malware attacks

Patch O/S and application vulnerabilities with hours

Rapid, agile, automated remediation is needed

Mobile/roaming endpoints

New form factors and platforms

Employee-owned devices

Establish, prove and maintain continuous

compliance

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IBM Endpoint Manager & MaaS360 offer Unified Device Management

Smartphones & Tablets

PC’s,  Macs,  POS,  ATMsOn and off-network

Distributed Data CentersPhysical and Virtual

SaaS, On-premise, or MSPIntegrated Reporting

Comprehensive SecurityLowest TCO

Patch Management

Lifecycle Management

Core Protection

Mobile Devices

Security & Compliance

Power Management

SW Usage & Analysis

Mobile Apps

Find and Fix problems in minutes across all enterprise computers and mobile devicesDatacenters

Server Automation

IBM Endpoint Manager IBM Endpoint Manager

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“Shell  Shock"  Vulnerability  Detection  via  IEM

• "On another note, thanks to IBM Endpoint Manager, we were able to deploy a vbscript to all 10K windows machines over the weekend. The

vbscript we created searches all drives for bash.exe. Within 24 hours we were able to see what windows servers are vulnerable"

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Fiberlink – Total Enterprise Mobility ManagementExperts in delivering mobile management and security as a service

Mobile Device Management Mobile Application Management Dual Persona – Container Support Secure Productivity Suite Secure Document Sharing Enterprise App Catalog

SaaS Offering

Simpleand fast with an

exceptional experience

Lotus

AD/LDAP

Exchange

BES

Certs

Seamlessintegration with

your infrastructure

Provenapproach to cloud mobility

management

Comprehensivelayered security

Device Management & Security

App Management & Security

Enterprise DLP& Security

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The MaaS360 Customer Experience - Fastest Time to Trust

60% deployed MaaS360 in less than 4 hours*

75% deployed MaaS360 in less than 8 hours*

0% 100%

*Based on customer surveys** 2013 Gartner Magic Quadrant for MDM

Included sales and customer support at no additional charge

Customer support available 24 x 7 by phone, chat or email

Fiberlink's performance with clients is rated highly, as proven by excellent reference client feedback. Clients greatly appreciate its presales and postsales support, smooth and uneventful implementations, and technical assistance during installations.**

”–

Community, forums, blogs, on-demand webinars

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Why Customers Choose MaaS360Easiest to Deploy and Scale

Mobile Device, App, and ContentManagement & Security platform

For  enterprises  that  are…

• Allowing Bring-Your-Own-Device (BYOD) programs• Developing and deploying mobile apps (public and private)• Enabling corporate content on mobile devices securely (push and pull)• No machines, nor additional manpower is required• Only MDM to be FISMA Certified• MaaS360 is FIPS 140.2/AES 256 Encrypted and compliant in transit and at rest

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The full spectrum of mobile management and security needs

Planned Integration Points:

Mobile Device ManagementContainers – App Wrapping and SDKs

Secure Transactions

Solution Approaches:

Requirements for Mobile Management and Security:

IBM / Fiberlink Offerings: IBM Security Access Manager for Mobile

HighCorporate Owned

AssetsEmployees

w/BYODTask/Temp Workers

Business Partners

ConsumerTransactions

Low

Business Spanof Control

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Providing Mobile Threat Management with Trusteer and Fiberlink

Capabilities

• Mobile Malware Detection & Remediation• Advanced Jailbreak / Root Detection• Suspicious Geo-Location / IP Velocity• Suspicious & Fraudulent Device Alerts• Over the Air (OTA) Updates

Planned Delivery: 4Q 2014Beta: Available Today

• IBM MaaS360 Mobile Threat Management- Separately sold product, add-on to the

IBM MaaS360 platform- SaaS service ONLY- Managed Client Device and/or User

licenses available

• Key Differentiation: Provide full spectrum of user transaction security on mobile devices from B2E to B2C

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IT’S  A  BIG  DEAL!

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IBM understands the demands of managing a global heterogeneous IT infrastructure

•433,000 IBM employees in over 120 countries.

•Deployment to over 750,000 endpoints

•Drive savings well above our initial US $10million estimate

•A 78 per cent decrease in endpoint security issues

• IBM is also in the process of deploying IBM Endpoint Manager for Mobile Devices across its entire mobile workforce of over 120,000 staff

• IBM Endpoint Manager is being deployed across many global outsourced accounts

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IBM CIO Office – IBM on-boards 15,000 devices the first day after deploying mobile device management software

Offers exceptional security at the application and browser level

Accelerates deployment: of security and device management tools to mobile devices

Saves USD 500,000due to migration from on-premises to Software as a Service delivery model

Software Solution componentsMaaS360 from Fiberlink®, an IBM company

GMP14033-USEN-00

The transformation:“We were on-boarding devices on MaaS360 five days after the close of acquisition—15,000 on the first day and over 30,000 in the first week.”

—William Tworek, executive IT architect, IBM CIO Office

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IBM Services and Software Selected for Department of Homeland Security's Cybersecurity Initiative

• This  award  from  DHS  demonstrates  that  IBM’s  $4B investment in cybersecurity and security analytics research “puts  IBM  in  a  unique  position  to  help  

government agencies meet evolving cybersecurity  threats”  said Anne Altman, General Manager, IBM US Federal.

• The solution: IBM Security Endpoint Manager IBM QRadar Security Intelligence Platform

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Granular, Real-time visibilitySingle agent sees all, does all

Open Platform for IntegrationMake ITIL actionableIntegration with Remedy and CMDBSingle source of truth for end pointsManage HBSS clients

Broad coverage for RemediationMulti-platform, multi-purpose, on-network, off-network

High ROIInstalls in hours, remediates in minutesLittle to no new hardware98% first time success ratesAutomates compliance audits

Federal CertificationsSCAPFIPS 140-2 Level 2EAL-2DIACAP/ATO with MarinesAutomated CyberScope Reporting

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USDA

“IEM simplifies processes and gives us fewer vendors to manage - saving money, reducing stress and improving the  quality  of  service  we  can  deliver  to  the  organization.”.

Sr. Wide Area Network Analyst

EDUCATION (K-12)

“These  $4.2M  savings  [from  IEM  Power  Management]  are  impressive,  but  they  are  just  the  beginning.”

Tom SimsDirector, Network Systems

Department of Defense

“It’s  not  a  fair  fight  [between  IEM  and  the  competition]”.  The ability to solve multiple challenges

by leveraging a multi-purpose agent, residing in a single console was ultimately the compelling reason to choose

BigFix.  Additionally,  IEM’s  speed  was  another  big  consideration.”

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The benefit: Reduced patch management staffing requirements from 3 - 4 full-time

employees to one staff member focusing on patches part-time Eliminated need for laptop theft tracking service at $130 per laptop,

while enabling recovery of lost and stolen laptops Enabled updates to be sent to, installed on, and validated on thousands of

computers from a single laptop

Edmonton Public School BoardReducing time to update software from weeks to minutes

The need:Days or weeks of staff time were typically required to upgrade software applications and collect asset information from devices across the school system. This drain on valuable time and resources drove EPSB to search for a solution that would automate frequently required management services, including software distribution, asset inventory and security policy management.

The solution:Using IBM® Tivoli® Endpoint Manager, built on BigFix® technology, software upgrades and asset inventory now take a fraction of the time that they previously required. The school system keeps much better track of equipment and software, saving resources and making it easier for staff to use existing equipment and maintain compliance with licensing requirements.

“We  recently  patched  and  updated 16,000 Microsoft Outlook clients overnight….This  would  have  taken us at least a week previously.”

—Richard  D’Amours,  Senior Network Analyst,

Edmonton Public School Board

Solution components: IBM® Tivoli® Endpoint

Manager, built on BigFix® technology

TIP14309-CAEN-00

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Why Customers Switch to IBM?

It’s  not  what  we  do….Its  how  we  do  it!1. Achieve visibility and control over all endpoints regardless of location, mobility,

OS, connection type, bandwidth size, or presence of local IT staff

2. One FTE can replace dozens

3. Move from reactive compliance reporting to proactive security by bridging the audit-remediation gap with continuous compliance enforcement at the endpoint

4. Reduce the number of tools, agents, and vendors for lower costs and better manageability

5. Better manage multiple customers in a Service Provider or SaaS offering with multi-tenancy

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Next Steps

maas360.com/ibm

InstantAccess a free, fully functional trial for 30 days

MobileManage and secure your devices, emails, apps and docs

EasySet up and configure your service in minutes

1 2 3

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© 2014 IBM Corporation

InterConnect 2015

Welcome to the brand new IBM InterConnect 2015! Register Today!

We're combining three of our most popular IBM conferences—Pulse, Impact and Innovate—into one of the most comprehensive software events ever to deliver even more value to attendees.

At InterConnect you will discover new ways to rapidly innovate and engage with clients. Cloud. Mobile. Data. Together they're transforming business. Come share your experience and expertise in Cloud, Service Management, Security, Mobile, DevOps, Internet of Things and Application Infrastructure.

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John [email protected]