how brands can leverage facebook's timeline & newest changes
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How Brands Can Leverage Facebook’s Timeline and
Newest Changes
@DaveKerpenCEO, @LikeableMedia
#Likeable
What’s Inside
•Meet Likeable
•Timeline
•Private Messages
•Ads
•Admin and Insights
•Likeable Core Values
•Questions/Feedback & Grand Prize
#Likeable
Meet Likeable
#Likeable
Clients We Work With
#Likeable
Cover Photo
Facebook.com/Entenmanns#Likeable
Cover Photo
Facebook.com/Subway
#Likeable
Pinning Posts
Facebook.com/CompanyStore #Likeable
Starring Posts
Facebook.com/ManchesterUnited #Likeable
Milestones
Facebook.com/Livestrong#Likeable
Milestones
Facebook.com/CocaCola #Likeable
Tell Your Brand’s Story
Facebook.com/LikeableMedia
#Likeable
Real-Time Fan Engagement
Facebook.com/FamilyGuy
#Likeable
No Default Landing Page
Before After
#LikeableFacebook.com/CocaCola
Tabs
Facebook.com/CocaCola
Facebook.com/Butterfinger
Facebook.com/ModernFamily #Likeable
Private Messages
#Likeable
Offers
Facebook.com/Macys #Likeable
Offers
Facebook.com/Macys #Likeable
Ill Reach Generator
Guarantees 75% of fans will see your brands content each month
#Likeable
Facebook Premium
#Likeable
Facebook Premium
#Likeable
Ad Examples
Before
After
#Likeable
New Admin Panel & Insights
#Likeable
Real-Time Analytics
Facebook.com/Starbucks#Likeable
It’s Still Important To Be Likeable
#Likeable
1. Listening2. Responsiveness3. Transparency4. Authenticity5. Find Your Voice
It’s Still Important To Be Likeable
#Likeable
6. Share Stories7. Inspire Stories8. Engage9.Provide Value10.Surprise & Delight
Questions/Feedback?Grand Prize!
FB.com/LikeableMedia @LikeableMedia
[email protected]@DaveKerpenLikeableu.com
My next webinar: “10 Essential Tips for Social Media Marketing”
March 8th 4:00 PM EST bit.ly/SandboxDK