How You Can Use a Podcast to Land a Dream Job

@DustinHartzler

About Me

4 My Name is Dustin Hartzler

4 WordPress developer and podcaster

4 Currently Happiness Engineer @Automattic

4 My success of becoming a website developer has come from my podcast

Free Download

http://yourwebsiteengineer.com/wcnc

DustinIsLive.com

Overview4 Success Stories

4 What are the Benefits

4 The Set Up

4 Necessary Equipment

4 Step-by-Step Workflow to Create a New Episode

A podcast is a series of digital media files that are released episodically and

delivered through syndication feeds

Podcasting is one of the hottest things in social

media

Three Dream Job Case Studies4 Dustin Hartzler

4 John Lee Dumas

4 Erik J Fisher

Dustin Hartzler

John Lee Dumas

Erik J Fisher

Benefits of Podcasting4 Podcasting is one of the most

intimate connection to your audience. Hearing your voice builds rapport

4 Creating the content is easy

4 Audio is available 24 hours a day

Benefits of Podcasting4 Millions of people commute to

work

4 Easy to consume

4 Much easier to become an “expert” in iTunes

420 Million Blogs vs 250,000 podcasts

“I feel like I know you”

Do you read tweets?

Do you read blog posts?

Convinced to Start a Podcast?

The Setup

Additional Hosting Package4 Online storage for all your

digital content

4 libsyn.com or soundcloud.com

4 Starts at $5/mo. for 50mb of content

Configure RSS4 RSS stands for Really Simple Syndication

4 It’s a powerful feature built into WordPress

4 http://YourWebsiteName.com/feed

Submit to Podcast Directories4 Blackberry - http://rimpodcast.quickplay.ca/

rimpodcasting/

4 Stitcher - http://www.stitcher.com/contentProviders.php

4 And More!

Install PowerPress Plugin4 Blubrry PowerPress brings the essential features for

podcasting to WordPress including full iTunes support, web audio/video media players and more.

4 http://wordpress.org/extend/plugins/powerpress/

Necessary Equipment

Step-by-Step Workflow

Step #1

4 Prepare for show

Step #2

4 Record Audio

Step #3

4 Edit File (if necessary)

4 Convert to .mp3

Step #4

4 Tag Media File

4 ID3 Editor

4 iTunes

Step #5

4 Upload to media host

4 You will get a direct link to mp3 file

Step #6

4 Create a new blog post (AKA Show Notes)

Step #7

4 Paste link into PowerPress Plugin

Step #8

4 Publish Blog Post

Rinse and Repeat

Keys for Consistency4 Schedule regular content creation times

4 Make creation a habit

4 Schedule topics ahead of time

4 Have a template for your show

Questions?