podcast presentation
DESCRIPTION
This is a presentation created for real estate professionals to understand the importance of being you-nique in a challenging market.TRANSCRIPT
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
The Tide Is Changing
Feel like the sand is shifting under your feet as the real estate market shifts dramatically?
There’s a bigger shift taking place
The real sea of change is online
Don’t get caught in the undertow
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
What Is Podcasting, and Why Is It So Powerful?
Podcasting is a way of delivering an audio message to your audience
A podcast is made up of audio files that your listeners can subscribe to, just like a magazine
A podcast can be syndicated, or delivered, at a set time; just like your daily paper
Copyright 2008:Butch Grimes We Talk Enterprises
Who’s Listening To Podcasts?
15 million new listeners tuned into podcasts for the first time in 2007
This is less than 2% of the American population
What will happen when the other 98% tune in?
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Why Should I Podcast?
To remind your audience that you exist
To build trust with your listeners
To paint yourself as an expert in your
market
Copyright 2008:Butch Grimes We Talk Enterprises
Your Podcast Should Be:
Educational, not sales oriented
Informative
Entertaining
Identifying you as the new created brand
Copyright 2008:Butch Grimes We Talk Enterprises
Why Teach Instead of Sell?
People hate to be sold
People love to learn
Relationships endure
A one-time sell is the end of the road
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Why Do I Need a Script For My Podcast?
Prevent from running over time and boring listeners to tears.
Create consistency for listening audience.
Create “pull” or devices that make listeners want to stick around.
Copyright 2008:Butch Grimes We Talk Enterprises
Tools For Producing Your Product
Template, Plan or ScriptLocationHostRecording EquipmentEditing Software
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Elements of a Good Podcasting Script
Name of your showTimeDurationFrequencyShow TopicMusical introduction
Standard introduction
Teaser/Warm-upMain scriptCool downMusical conclusion
Copyright 2008:Butch Grimes We Talk Enterprises
Why Use Interviews to Create Your Podcast
Expert by AssociationLess work on your endCan be created anywhereYou can bring more value to your
audience
Copyright 2008:Butch Grimes We Talk Enterprises
Publicizing Your Podcast
Podcast directories
Advertars
Ping!
Article marketing etc…
Copyright 2008:Butch Grimes We Talk Enterprises
Other Ways to use Your Podcast
Affiliate Marketing
Sell informational products
Cross market
Copyright 2008:Butch Grimes We Talk Enterprises
Begin Podcasting Today
And Become The Expert In Your AreaFor Maximum ExposureAnd Change The Face And Attitude
Of Your Market PlaceTo Make A BIG Impression By
Casting A Bigger Net Which Entitles You to A Bigger Catch…
To Learn More about Podcasting Contact us at [email protected]
Copyright 2008:Butch Grimes We Talk Enterprises
Butch Grimes
We Talk Real Estate
8467 S. Van Ness Avenue • Inglewood, CA 90305
P• 323-750-3690 Ext. 236
F• 323-750-2547
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Copyright 2008:Butch Grimes We Talk Enterprises
Statistics
• REALTORS®' use of email for business - 50% of REALTORS® communicate with their clients by e-mail more than 50% of the time
Source: 2007 National Association of REALTORS® Member Profile