how to increase your income with a proven sales system - robyn crane
TRANSCRIPT
How To Increase Your Income
With a Proven Sales System
Even if you don’t like to “sell” or ask for money
What you learn today will
help you…
What you learn today will
help you…
Make More Money
& Save Time.
How Many Of You
Would Like…?
WHEN I GOT STARTED
WHEN I GOT STARTED
• I was barely getting by
WHEN I GOT STARTED
• I was barely getting by
• Was $47,812 in debt
WHEN I GOT STARTED
• I was barely getting by
• Was $47,812 in debt
• I felt totally incongruent
WHEN I GOT STARTED
• I was barely getting by
• Was $47,812 in debt
• I felt totally incongruent
• I felt like a fraud
My Revenue
My Revenue
$250
My Revenue
$250
$9,000
Robyn Crane
• CFP® (10 years in the industry)
Robyn Crane
• CFP® (10 years in the industry)
• Business Consultant for 5 years
Robyn Crane
• CFP® (10 years in the industry)
• Business Consultant for 5 years
• #1 Best Selling Author
Robyn Crane
• CFP® (10 years in the industry)
• Business Consultant for 5 years
• #1 Best Selling Author
• Host Of The TV Show, "The Financial G-spot”
Robyn Crane
• CFP® (10 years in the industry)
• Business Consultant for 5 years
• #1 Best Selling Author
• Host Of The TV Show, "The Financial G-spot”
• & The Radio Show, "Let's Talk Money”
Robyn Crane
• CFP® (10 years in the industry)
• Business Consultant for 5 years
• #1 Best Selling Author
• Host Of The TV Show, "The Financial G-spot”
• & The Radio Show, "Let's Talk Money”
• Founder of FEMM™
™
Who Likes Free Stuff?
Who Likes Free Stuff?
Who Likes Free Stuff?
2 Sales Secrets To Help
You:
2 Sales Secrets To Help
You:
1. Shorten & Optimize Your
Sales Cycle
2 Sales Secrets To Help
You:
1. Shorten & Optimize Your
Sales Cycle
2. Close More Sales
SECRET #1:
There are stages of every sale.
Having clarity on each step and optimizing
the process, will save you time and increase
your closing ratio.
What are the stages of your sales cycle?
If you don’t optimize the sales process within
each step, your sales cycle will be
very,
If you don’t optimize the sales process within
each step, your sales cycle will be
very,
very,
If you don’t optimize the sales process within
each step, your sales cycle will be
very,
very,
Very…
If you don’t optimize the sales process within
each step, your sales cycle will be
very,
very,
very…
LONG!
Stages Of The Sale
“Me” - 10 years ago
Stages Of The Sale
NETWORKING EVENT
“Me” - 10 years ago
Stages Of The Sale
NETWORKING EVENT
FOLLOW UP PHONE CALLS
“Me” - 10 years ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
“Me” - 10 years ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FOLLOW UP PHONE CALLS
“Me” - 10 years ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FREE MEETING
FOLLOW UP PHONE CALLS
“Me” - 10 years ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FREE MEETING
FOLLOW UP PHONE CALL
FOLLOW UP PHONE CALLS
“Me” - 10 years ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FREE MEETING
FOLLOW UP PHONE CALL
FOLLOW UP PHONE CALLS
“Me” - 10 years ago
FREE MEETING
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FREE MEETING
FOLLOW UP PHONE CALL
FOLLOW UP PHONE CALLS
“Me” - 10 years ago
FREE MEETING
CLIENT
PRESENTATION (TO IDEAL CLIENT)
“Me” - 8 years ago
Shorten & Optimize
PRESENTATION (TO IDEAL CLIENT)
STRATEGY SESSION ($)
“Me” - 8 years ago
Shorten & Optimize
PRESENTATION (TO IDEAL CLIENT)
STRATEGY SESSION ($)
CLIENT ($$)
“Me” - 8 years ago
Shorten & Optimize
PRESENTATION (TO IDEAL CLIENT)
STRATEGY SESSION ($)
CLIENT ($$)
REPEAT BIZ ($$$)
“Me” - 8 years ago
Shorten & Optimize
Optimize Further
“Me” - Today
Optimize Further
AD (-$)
“Me” - Today
Optimize Further
AD (-$)
WEBINAR
“Me” - Today
Optimize Further
AD (-$)
WEBINAR
SET PHONE APPOINTMENTS ON CALENDAR
“Me” - Today
Optimize Further
AD (-$)
WEBINAR
SET PHONE APPOINTMENTS ON CALENDAR
CLIENT ($$$$)
“Me” - Today
Stages Of The Sale
1 year ago
Stages Of The Sale
NETWORKING EVENT
1 year ago
Stages Of The Sale
NETWORKING EVENT
FOLLOW UP PHONE CALLS
1 year ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
1 year ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FOLLOW UP PHONE CALLS
1 year ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FREE MEETING
FOLLOW UP PHONE CALLS
1 year ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FREE MEETING
DESIGN CONSULT ($250)
FOLLOW UP PHONE CALLS
1 year ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FREE MEETING
DESIGN CONSULT ($250)
FOLLOW UP PHONE CALLS
FEASIBILITY STUDY ($1000)
1 year ago
Stages Of The Sale
NETWORKING EVENT
“CUP OF COFFEE”
FOLLOW UP PHONE CALLS
FREE MEETING
DESIGN CONSULT ($250)
FOLLOW UP PHONE CALLS
FEASIBILITY STUDY ($1000)
1 year ago
CLIENT ($20K+)
Shorten & Optimize
Today
Shorten & Optimize
FRONT PAGE ARTICLE
Today
Shorten & Optimize
FRONT PAGE ARTICLE
FREE MEETING FROM INCOMING CALL
Today
Shorten & Optimize
FRONT PAGE ARTICLE
FREE MEETING FROM INCOMING CALL
DESIGN CONSULT ($500)
Today
Shorten & Optimize
FRONT PAGE ARTICLE
FREE MEETING FROM INCOMING CALL
FEASIBILITY STUDY ($1500)
DESIGN CONSULT ($500)
Today
Shorten & Optimize
FRONT PAGE ARTICLE
FREE MEETING FROM INCOMING CALL
FEASIBILITY STUDY ($1500)
CLIENT ($30K+)
DESIGN CONSULT ($500)
Today
RESULTS
• Increased their introductory
services from $1K to $2K
RESULTS
• Increased their introductory
services from $1K to $2K
• Revenue went from an ave.
of $12,600/m to $21,300/m
($87K)
RESULTS
• Increased their introductory
services from $1K to $2K
• Revenue went from an ave.
of $12,600/m to $21,300/m
($87K)
• Quadrupled outstanding
contracts (from $46K to
$211K)
SECRET #2:
There is a step-by-step
Sales Formula that will lead people to buy
MORE from you, FASTER...
and filter out people who waste your time.
Uncover what motivates them to take action, so you can help them get what they want
USE A PROVEN SALES PROCESS
The FCC Sales System
FCC
The FCC Sales System
FCC MW
The FCC Sales System
FCC MW Yes Ladder
The FCC Sales System
FCC MW Yes Ladder Offer
FCC
Frustrations?
Concerns?
Challenges?
What are your _________
MW
Magic WandIf you could wave a ______
…what would you like?
___ Ladder
___ Ladder
Did I get that right?
___ Ladder
Did I get that right?
___ Ladder
Does this make sense?
Did I get that right?
___ Ladder
Does this make sense?
Did I get that right?
___ Ladder
Has this been valuable so far?
Does this make sense?
Did I get that right?
___ Ladder
Has this been valuable so far?
Does this make sense?
Did I get that right?
___ Ladder
Has this been valuable so far?
Do you see how this could help you?
Does this make sense?
Did I get that right?
___ Ladder
Has this been valuable so far?
Do you see how this could help you?
Does this make sense?
Did I get that right?
___ Ladder
Has this been valuable so far?
Do you see how this could help you?
Does this feel like something you’d want?
Does this make sense?
Did I get that right?
___ Ladder
Has this been valuable so far?
Do you see how this could help you?
Does this feel like something you’d want?
Does this make sense?
Did I get that right?
Offer
Offer
Anchor the Value
Make an irresistible offer
• Within < 30 days
• Within < 30 days
• Was charging $100/m for a
financial plan (and got
mostly “NO’s”)
• Within < 30 days
• Was charging $100/m for a
financial plan (and got
mostly “NO’s”)
• Closed 4 out of 5 Strategy
Sessions
(New Service totaling
$1350)
+ +
• Got 13 new hot leads from
a talk
+ +
• Got 13 new hot leads from
a talk
• Closed 3 out of 3 sales (on
new offerings & doubled)
+ +
• Got 13 new hot leads from
a talk
• Closed 3 out of 3 sales (on
new offerings & doubled)
• Increased rate from
~$200/hr to $1000/hr
(selling a $15K program out
of the gate)
+ +
