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How to Hold a Successful Open House

Introduction

The competition in the real estate market has become very stiff to say the least. That means you are faced with a big challenge as far as creating interest is concerned. In which case, holding an open house might seem like a good idea.

But to be successful, you must exert some effort in preparation, planning and implementation. In this presentation, we will share some of our best tips that should help you in making that open house event a success.

Do Some Prep Work

It is essential that you have the entire house professionally cleaned. That is non-negotiable as nothing will get prospect buyers flee as quickly as dirt will.

You may also want to provide a guideline on how you want the interior to look like. Create space and remove unnecessary clutter that could conflict with the kind of airy atmosphere you are going for.

Be Neutral

You may also want to hide family pictures and personal belongings. The point is that you want the people coming in to be able to see themselves living in that house.

You want to make them feel they already are looking at their next home and not merely viewing some place occupied by strangers whose pictures are prominently displayed all over the house. So, get rid of anything that will remind them of that.

Choose the Time Well

Open houses are usually held on Saturdays and Sundays, either at 1 to 3 or 2 to 4 in the afternoon. So, you may want to do it between 3 to 5 pm. This way, you do not compete with more open houses and you are likely to draw attention to the house.

Buyers usually visit several open houses on the same day. And they are likely to scheme through the first houses they see, looking forward to the next. If you get them by the end of the day, you have better chances of getting considered.

Use Technology

With the availability of the Internet, it would be a big mistake not to use it. In fact, most buyers use the search engines in their quest for the perfect home nowadays. It is then important that you create a professional presentation that potential buyers can view online.

Take good photographs that showcase the beauty of the property. Highlight its salient characteristics, provide a map to the location and give them an idea about the price range. In other words, be as descriptive as possible.

Prepare for the Old School

The previous tip does not mean you necessarily must go totally paperless. Remember that there are people too who are not necessarily computer savvy or who like to go at it the “old school” way. Just to be sure, prepare some brochures as you wouldn’t want to miss an opportunity to sell, simply because you couldn’t be bothered to care for this segment of the population.

Invite the Neighbors

Neighbors can be the most important salespeople of the day. For one, they probably have friends or know some people who want to move into the neighborhood.

Then, they can also help if prospect buyers enquire about the location and if it’s a place where it feels good to live. In other words, they can serve as your scouts and best ambassadors.

Be Personable

Another important matter you have to pay attention to is the way you interact with potential buyers on the day of the event itself. Engage your prospects in a conversation. Be friendly, smile, build a connecting with them. You can sell without being too pushy, by simply showing that you care and that you want to help.

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