hold successful classes while expanding your customer base
DESCRIPTION
This one is for sewing shops! You face unique challenges as a small business and in a very specific industry. We're tackling the challenges you face and arming you with creative ways to overcome them. This webinar will give you ideas to help you increase sales, expand your customer base, and help you use Social Media! Sponsered by: Klique Social Media!TRANSCRIPT
While Expanding your Customer Base
Sponsored By:
“In What Areas is your Business hoping to Improve in 2012?”
38.8% ‐ Increase Sales35% ‐ Expand Customer Base
22.2% ‐Marketing & Social Media 25% ‐ All of the Above
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"In What Areas is your Business hoping to Improve in 2012?"
"In WhatAreas is yourBusineshoping toImprove in2012?"
Turning Insights Into Action
You’re Invited Increase SalesCross
Sell
Bring A Buddy
Expand Your Customer Base
Welcome ALL Brands
Show ‘em the Goodies
Marketing & Social Media
Hold Classes Your
Customers Want
Increase Sales, Expand your Customer Base, & Cross Sell
Hand out Invites
Mail Invites
Email Invites
Social Media Invites
Invite ALL of your customers to an introduction get‐together. Even if they have only ever done “X” and you don’t think they’ll be interested.
Hand out 2 invites per customer so they can pass it along.
We all love to at least be invited and you never know who will actually show up!
Invites can be handed out as customers are in the store, mailed, emailed, and pushed out to tons of people through Facebook, Twitter, etc.
An average Facebook user has 130 friends.
Fastest growing demographic is now Seniors.
Increase Sales, Expand your Customer Base, & Cross Sell
Ask them to bring in other quilts or projects they’ve completed to show off. Viewers choice gets a goodie.
Don’t we all love to show off a bit?!
Offer a door prize to draw them in and get them excited.
So many people say… “I never win anything!” Just winning something small is fun.
Yummy simple snacks are always a crowd pleaser.
This requires no explanation : )
Expand Your Customer Base
Don’t discriminate by brand! You may have a customer walk in the door for a class using a
machine type you don’t sell and walk out a few months later with your top of the line. Let them know you’re not going to be as familiar with their machine but you’re willing to help as much as
possible.
No designs due to copyright.
1). “Our customer base is getting to be old, need to find ways to bring in younger sewers.”
2). “There are so many variations of sewing and quilting. It is so hard to decide what products to carry that will benefit the greatest number of people.”
3). “For us it is the seasonal nature of the business.”
4). “Advertising can be so expensive, so we need to be constantly thinking up new ways to get the word out there, with little to no cost.”
5). “Women think they should spend less on themselves.”
6). “People come to the store to be informed and not really buy.”
CHALLENGE 1 : “Our customer base is getting older. We need to find ways to bring in younger sewers.”
CHALLENGE 2:“There are so many variations of sewing and quilting that can be done by crafters. It is hard to decide what products to carry that will benefit the greatest number of people.”
• Use FACEBOOK to POLL your customers! It’s free and insightful. • Ask the customers in your classes to bring in samples and ideas of
what they’d like to do. Have the class vote on the best idea and give the winner a door prize.
• Work with a company like HoopSisters that provides you with Free Marketing Kits so you can easily gauge your customers interest in projects.
• Get out of the store and check out your competition once in awhile! What are they doing that you can do better?
• Customer Loyalty
• Look for classes that can be completed WITH add‐on sales in 4 months
• Mystery Quilt brings notions sales in slow summer months
CHALLENGE 3:“For us, it is the seasonal nature of the business.”
CHALLENGE 4:“Advertising can be so expensive, so we need to be constantly thinking up new ways to get the word out there, with little or no cost.”
You’re right; advertising is expensive! HoopSisters spends $4,000 a month to drive traffic to our dealers.
Social Media is FREE! Post events, classes, sales, what’s new at the store and watch your customers feedback
Partner with other local business (OBGYN, scrapbook store, bakery)
CHALLENGE 5:“Women think they should spend less on themselves.”
• How about a Birthday club?!• Have your customers create a wish list in your store.• List their Birthday.• List the name and email addresses of their husband, children,
whoever!• Put the dates in your calendar and email hubby her birthday wish
list! Just takes follow up.• Consider including a store coupon.
CHALLENGE 6:“People come into the store to be informed and don’t really buy.”
• This is the perfect example of planting a seed and watching it grow.
• There is no quick fix and it won’t happen over night but when these folks are ready to buy they will remember the wonderful customer service your small business has provided in the past.
Increase Sales, Expand your Customer Base, Add On Sales
If your customers have signed up to participate in a class with you it only makes sense that they will need supplies! So, have your classroom set up to showcase the items
they’ll need to purchase.
Increase Sales Tip!
What’s “In” is always a moving target.
If you have items that just aren’t moving and getting passed by for the new stuff try a mix and match of “out with the old and in with the new”…
Kit some older items in with some new items. Tell your classes they get first pick and then put the rest by the cash register. Your customers will feel they’re getting a deal and you’ll be moving some merchandise.
Also a perfect give door prize for events!
Increase Sales Tip!
AND HOW?!
Klique Social Media Inc. is a marketing company that is focused on helping small businesses reach clients through the use of internet branding. Reach out to customers locally, across the nation, or the globe using the multitude of social
media platforms out there. Social media is free, so learn to love it and watch them help to grow your business and create a community of loyal customers.
Social Media is a way to interact with others online!
Why?‐ Social‐ Getting & Sharing Opinions‐ Networking
Pay Attention To What People Are Saying About You!
Your current and potential customers are using social media, and talking about your business!
More people trust a recommendation over someone they stumbled upon.
Target your local customer base using…
‐ Foursquare – App that lets new customers find you!
‐ Yelp – Get reviewed!‐ Groupon/Living Social – Create Deals
Targeting even more customers using…
‐ Facebook & Google + – Social Interaction
‐ Wordpress – Blog and gain followers‐ Twitter – Micro‐blog‐ YouTube – Short videos‐ Pinterest – Virtual inspirational
pin‐board
Social Media Tips
• Amazing Content
• Interactivity
• Create Excitement
• Teach something
• Keep it interesting
• Personalize it
• Be social
• Be yourself
• Be honest
• Do something other than a product push
HoopSisters Mystery Quilt
As a HoopSisters EmbroidaBlock of the Month dealer you can participate in Mystery Quilt for only $34.50 and earn a FREE HOOPSISTERS CD for every one of your customers who participates with us in June, and lists you as their dealer.
No Classes Required.
Easy way to build inventory with the tiniest investment! Contact us to learn more.
Aubrey WinklerMarketing Director
Jen MarshKlique Social Media
February Dealer Deals!
Order 5 Butterflies &
Friends CD’s and get the 6th CD and Dealer
Download FREE
Shipping Cost to Store Credit:Any shipping
costs incurred in February will be added to your account in the form of store
credit!