How to Harness the Power of LinkedIn and Start Making

Leads for Free

How to Harness the Power of LinkedIn and Start Making

Leads for FreeDeclan Clancy

Pre-Moustache

@deisedude

I work as a Digital Marketing Executive for

Europe’s largest SharePoint Conference.

1400+ attendees in Copenhagen.

Galway based company but the conference itself moves to a different city

every year

European SharePoint Conference

LinkedIn has 259 million users and grew its member base by 38% in the past year

Source: Cnet

Sharing a Status Update

Post to Groups

1 Find the status update you posted. Under the update click the word “share”.

2Click post to groups and unclick the other boxes. Enter a title for the content you are sharing, you can also enter a description but its not necessary.

Type in the names of the groups you are a member of and click “Share”3

Create your own Linkedin Group

1 Create a group either for your company or an interest/product

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People join groups according to interest. A snappily named group could attract thousands of followers with minimal effort and a bit of luck

Groups allow you interact with your fans and people who might not have heard of you before through discussions.

Opportunity to make a tailor made Welcome Message and send a weekly announcement which will arrive in the email inbox to every group member

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Sending an Announcement to a Group

Create a Company Page

Post Regular Company Updates

List your products and Services

Request and Receive Recommendations

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What next?

LinkedIn acquire newsreading app Pulse for 90 million dollars

More personalised professional and news content for users enticing users to visit LinkedIn more often

Find and Follow Influencers and Industry Leaders

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Questions?