facebook to grow your market share
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Using Facebook to
Grow Your Market Share
• Julie Gallaher• Get on the Map Local Search Marketing• 916-265-2521
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Facebook Basics
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FB used to show the most recentStream automatically – not anymore
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This is the default screen that mostpeople see when they sign in
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Getting Engaged• Analyzing & Measuring your engagement rate• In the last month, how many responded by
liking or commenting on your posts• Who responds? Who doesn’t respond• What do they respond to?• Which of your friends are interested?• How can you interest more of them?
Get on the Map Local Search Marketing ---- All Rights Reserved 2011
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Analyzing Your EngagementOld School Method
• Get a binder and write down the names of everyone who has commented during the last month
• Write down the names of everyone who has liked something during the last month
• Write down each post how many likes. How many comments.
• Look for patterns.Get on the Map Local Search Marketing
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Customer Life Cycle
• Advertising• Promotion• Sales/Ordering• Customer Service• Community Building
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Advertising
• Target your clients using • Demographics• Psychographics – • Behavioral -• Environmental -
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Advertising
• Budget• Copy• Great Photos• Be careful of ad fatigue
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Promotion
• Free Reports• Contests• Special Offers
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Sales/Ordering
• Paypal• Etsy / Ebay• Facebook Deals• Facebook iFrames• Big Brands – P&G announced June 9, 2011• Keep open to opportunities
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Customer Service
• Listen• Respond Publicly and privately
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Community Building
• Ask Questions• Encourage participation• Conversations
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Connect with Me ;^D• http://twitter.com/juliegallaher• http://twitter.com/getonthemap• http://facebook.com/juliegallaher• http://facebook.com/getonthemap• http://linkedin.com/in/juliegallaher• http://getonthemap.us
Get on the Map Local Search Marketing ---- All Rights Reserved 2011