Welcome…How to Grow Your

Facebook Community(the right way)

#VCS2013 Follow on Twitter @MoniqueRamsey

Meet MoniqueFounder and Social Media Horticulturalist

20+ years experience: medical practice management, marketing, training, and consulting

Certified Relationship Marketing and Social Media Strategist (2009)• Winner 2010 #influenceSD Award for Best Social Media in Business• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe

Digital)

Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio

Contributor to Cosmetic Surgery for Dummies

Board – San Diego Social Media Society

♥music, USC, ♥

sports, ♥

♥spa days, shoes ♥

♥driving fast creative endeavors!♥

Meet Monique…

• Milestone: Over 1.1 BILLION active users

• 665 million daily active users

• 751 million accessing via their mobile

devices (700 billion++ min/month)

• 30-45 age fastest growing

• #1 Most trafficked site on web

• 700,000+ local business pages

• 30 billion+ pieces of content shared

each month

Facebook by the Numbers• Over 1.13 trillion likes

(since ‘09)• 140.3 billion friend

connections• 219 billion photos• 17 billion location-

tagged posts

Sources: Gizmodo, Facebook, alexa.com

Scheduling a Post

#VCS2013 Follow on Twitter @MoniqueRamsey

Get More Likes (Fans)

Facebook recommends your practice to the friends of your current page fans.

Highest likelihood to buy

Get More Fans

#VCS2013 Follow on Twitter @MoniqueRamsey

Get More Likes (Fans)

#VCS2013 Follow on Twitter @MoniqueRamsey

EdgeRank

Your business has the potential for exponential distribution through the social graph if you can engage users so it’s seen in the 1st place!

#AACS2013 Follow on Twitter @MoniqueRamsey

Click “public” to make this box appear

It re-calculates reach as you change budget

Set run time

Promoted Posts (Reach More Fans)

Polls

#ASOPRS2013 Follow on Twitter @MoniqueRamsey

Promoted Posts (Reach More Fans)

Notice baseline

Engagement Rate Calculation: (MANUAL!)

talking about / total “likes”

2% is average so anything over this is AWESOME

70% Engagement

Rate

#VCS2013 Follow on Twitter @MoniqueRamsey

#VCS2013 Follow on Twitter @MoniqueRamsey

Facebook fans are much more likely to purchase, consider, and recommend brands

Why Get More Likes (Fans)

Online Ideas…

WebsiteAt the TOP - MASTHEAD

Use Apps (branded of course!)

Online Ideas…

Contests & Cross Promote on other social channels

VIP Offers

Fan of the Week(rewards engagement!)

#VCS2013 Follow on Twitter @MoniqueRamsey

In the office…Embrace it…

Live it…Breathe it…

Sing it…Sweat it…

Offline Ideas…

Consistency

ADD SOCIAL

TO EVERY patient

touchpoint:

End of a survey –

link!

Text to JoinBiz cards

E-MAIL SIGNATURES

Intake forms

brochures

eBlasts

Social Cards

In-Office Promotions

• Staff Contests / Tell Every Patient

• Get Team Involved – Comments, likes, shares

• Promote Fan of the Week Contests in the office

Social Media MBA CourseTOMORROW - Saturday 2pm – 6pm

Monet Rooms 3 & 4

Presentationswww.slideshare.net/moniqueramsey

Free Checklist Reportcosmeticsocialmedia.com/contact

Next Steps:

Questions?