How to get yourcontent in front of your audiences.Michael HewittContent Marketing ManagerStickyeyes

Content distribution is one of the biggest headaches for content marketers.

That’s because there is so much content...

and it is easier than ever for consumers to avoid it.

And social networks are making it even harder for brands to get noticed.

In fact, organic social reach had fallen by as much as… 50%

Source: Social@Ogilvy, 2014, Data from Oct 13 and Feb 14

Meaning that you could be reaching as little as 2% of your brand followers.

Source: Social@Ogilvy, 2014,

That’s a lot of people missing your message.

So you need to rethink your approach to content….

… and work out how you’re going to make it move.

Because if it doesn’t move...

… you’re investing a lot of resources…

… talking to nobody.

So what do you need to do?

You need to have an objective.

You need to have a plan.

You need to have insight about your audience.

And once you have that, you need content that meets these three key points.

Because without all of these things…

… it becomes very hard to create the right content…

… and work out how you’re going to make it move.

Want to learn more about reaching your audiences?

Download our Content Distribution Playbook.

Click Hereto get the free guide.

Talk to us about your content marketing strategy.

Download the full whitepaper at www.stickyeyes.com/intelligence

Our expert digital and content marketing specialists can help your brand to appraise, develop and deploy your content marketing, creation & distribution strategy.

Get in touch at: hello@stickyeyes.com +44 (0)113 391 2929

www.stickyeyes.com