content and social media marketing servicestranseo.com.au/downloads/transeo_cmsmm_services.pdf ·...
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Sales Social Support Admin Web
CONTENT and SOCIAL MEDIA MARKETING SERVICES
Your company has great stories to tell - your customers are interested in those stories. Let’s �nd a better wayto help you build and share those stories.
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4 Introduction
5 Our Point of Difference
6 Content Marketing
7 Content Marketing Services
10 Social Media Marketing
11 Social Media Services
12 Social Media Channel Development
13 Social Media Platform Software
14 Your Content Team
15 Your Social Media Team
16 Get Social
17 Grow Social
18 Be Social
TABLE OF CONTENTS
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The main problem we solve is how to generate quality, engaging content that can be shared via social media with your prospective audiences.
Transeo is professional services BPO
�rm specialising in media and publishing
services. Our mission is to assist businesses
to build offshore sales, support and
marketing professionals to deliver quality
content and social media marketing
experiences for their customers.
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PHOTOSHOP
AFTER EFFECTS PREMIERE PRO
INDESIGN
FLASH
ILLUSTRATOR
BRIDGE
FIREWORKS DREAMWEAVER
OUR POINT OF DIFFERENCE
Markets ServedWith of�ces in Sydney, Australia and
Cebu, Philippines our business is
positioned well to service global
markets where cultural similarities exist.
We currently offer service solutions in the
following market regions:
USA & Canada - Asia Paci�c - Australia & NZ
transeo.com.au Page 5
Investing in training, certi�cations and continued
education is how we differentiate our business. Build
your offshore content and social media marketing
teams with cutting edge skills.
Adobe Creative Cloud
16 Essential toolsof Content Marketing
Buyer Personas
Metrics
Sales Funnel
Inspiration
Brainstorming
Story Lines
Editorial Processing
Content Generation
Brand Development
Marketing Options
Channel Distribution
Story Evolution
Customer Feedback
Results
Reviews
Renew
CONTENT MARKETING
Content marketing is any marketing that
involves the creation and sharing of media
and publishing content in order to acquire
and retain customers.
This information can be presented in a
variety of formats, including news, video,
white papers, e-books, infographics, case
studies, how-to guides, question and answer
articles, photos, etc.
Page 6wikipedia.org
Your content options
Blog
CONTENT MARKETING SERVICES
Today you can become your own media and publishing company. Your website is the hub for your content marketing and your social media channels are used to drive your visitors back to your website for further engagement in your company brand.
A blog is a discussion or informational section of a
website published on the Web and consisting of entries
(“posts”) listed from most recent �rst.
PodcastA podcast is a digital medium that consists of an episodic
series of audio, digital radio, PDF, or ePub �les
subscribed to and downloaded through web syndication
or streamed on-line to a computer or mobile device.
WebinarWeb conferencing may be used as an umbrella term for
various types of online collaborative services including
web seminars (“webinars”), webcasts, and peer-level web
meetings.
VideoVideo is an electronic medium for the recording, copying,
playback, broadcasting, and display of moving visual and
audio media.
EbookAn electronic book is a book-length publication in digital
form, consisting of text, images, or both, readable on
computers or other electronic devices.
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Your content options
Infographics
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With the ever changing environment of marketing businesses online, the opportunities to build memorable,engaging, sharable content has never before been this exciting. You can builda variety of your own content, post itto your social networks and then analyse the effects of your content and social media activities.
Information graphics or infographics are graphic visual
representations of information, data or knowledge
intended to present complex information quickly and
clearly.
Blog CoversA blog cover is the digital image located at the top of a
blog and in the blog list to provide a visual display of the
topic of the blog.
Social CoversSocial covers are the designs used for each social media
channel. Social covers provide ways to diplay products
and services and show the personality of a business.
Digital BrochuresA digital brochure is used as a method to market the
products and services of a business. They are generally
designed to be displayed on digital devices like
desktops, tablets and mobile phones.
PresentationsPresentations are used to provide information about a
service or product in a variety of formats to assist with
explaining the value proposition of a business.
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Your content options
Email Marketing
How will you build and share your content? What would your company look like if you decided to become your ownmedia and publishing company? Decide today to become your own media company, control your own content assets and engage your followers to learn more about your brand.
Email marketing is used to provide promotional
marketing, product knowledge, or new stories to a
subsciber base of customers.
Social CurationSocial curation is the process of using content from other
sources to promote your products and to align yourself
with the thought leaders in your industry.
Promotional ContentPromotional content is the content used to promote
various products and services of a business. Promotional
content can take many forms including: text, imagery,
video, audio and animations.
Website ContentWeb content is the textual, visual or aural content that is
encountered as part of the user experience on websites.
It may include, among other things: text, images, sounds,
videos and animations.
Slide ShowsA slide show is a presentation of a series of still images
on a projection screen or electronic display device,
typically in a prearranged sequence. Slide show sharing
websites are used for online digital publications.Page 9
You can’t be everything to everyone and your budgets will determine how many channels you can manage at one time. Pick the channels where your customers are most likely to be and start there.
SOCIAL MEDIA MARKETING
Are you anti-social?
Social media marketing is the process of gaining website traf�c or attention through social media sites.
wikipedia.org Page 10
Social Media Marketing is where you post your memorable content on social net-works to allow your audience to engage with you. Its about what matters most to your customers and how you choose to share your stories to help them along the buying process. Social Media allows you to market your ideas to virtually the entire world in an instant.
Channel Strategies
Social Pro�les
Creative Designs
Covers and Pro�les
Connection Building
Follower Engagement
Competitions
Activity Updates
Social Posting
In�uencer Building
Content Curation
Keyword Development
Channel Connection
SOCIAL MEDIA MARKETING SERVICES
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Acquire all your social channels and then commence
your strategies and allocate resources for the channels
that matter most. Where your customers are, is where
you should be, with a focus on how you can best serve
your customers needs through that medium. Over time
as you grow you can then adapt to add more channels
and use alternating content across those channels. Its
not always about selling on these channels, its about
engaging your audience.
SOCIAL MEDIA CHANNEL DEVELOPMENT
CHANNELS
transeo.com.au Page 12
Powerful Social Media Software
Sprout’s Social Media Management Platform Includes
Uni�ed Smart Inbox to streamline engagement.
A Powerful Solution for Social Media Engagement &
Customer Care
Social CRM tools including shared customer records.
Sophisticated analytics and unlimited custom reports.
Customer support features like tasks and Helpdesk.
Team collaboration tools including live activity updates.
ENGAGEMENT Start the Social Conversation with
Our Robust Publishing Tools
MONITORING
Monitor the Messages that Matter the Most
SOCIAL CRMEvaluate Your Efforts with
Integrated Social Media Analytics
PUBLISHING
Collaboration Tools Make Social Media Management a
Team Effort
ANALYTICS Manage Your Customer Relationships with Ease
COLLABORATION
Deliver Exceptional Customer Support with Helpdesk
HELPDESK Stay Productive on the Go
MOBILE
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Your content creation team consists of trained professionals to create, edit and manage all of your content marketing needs.
Creatives in the fields of writing, editorial, digitial and graphic design, video production and other content building are all on hand to assist and
produce your content.
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YOUR CONTENT TEAM
Your Social Media Team
Your social media marketing team has the
job of managing your content assets across
your social channels and networks. Social
posting, social curation, connection
building, engagement services and
analytical reviews are all part of your social
teams job descriptions.
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Get Social is a program designed for companies
getting started with their content and social media
marketing. Implement a content calendar, generate
a content development plan and open your social
channels.
Content and Social Media Director
Social Engagement AssociateCreative Design Buiness UnitWriter and Content Network
Program includes:
Content and Social Media Team
GET SOCIAL
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Access to a minimum of 40 hrs / mth
Editorial Team
Content Marketing Team
Social Media Marketing Team
Social Analytics / Reporting
Grow Social is a services program developed
for companies that are progressing from the
startup up content and social media marketing
phase and are looking to expand their content
efforts and actively develop more content to
post across their social channels.
Content and Social Media Director
Content and Social Media Manager
Editorial Manager
Social Engagement Associate
Creative Design Business Unit
Extensive Writer and Content Network
Video and Animation Creatives
Program includes:
Expanded Content and
Social Media Team
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Full time services and management program
Access to a minimum of 80 hrs / mth
Expanded Editorial Team
Expanded Content Marketing Team
Expanded Social Media Marketing Team
Next Day Design Turnaround
Social Analytics / Reporting
GROW SOCIAL
Content and Social Media Director
Executive Marketing Assistant
Content Services Manager
Social Media Manager
Editorial Manager
Social Engagement Associate
Digital Content Associate
Creative Design Buiness Unit
Writer and Content Network
Video and Animation Creatives
Program includes:
Complete Content and Social Media Team
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Full time services and management program
Access to a minimum of 160 hrs / mth
Complete Editorial Team
Complete Content Marketing Team
Complete Social Media Marketing Team
Priority Design
Unlimited content edits
Social Analytics / Reporting
Be Social is a full services program developed
for companies that are focused on building a
complete content and social media marketing
team to work in with their current markeing
teams. Designed to generate high volumes of
content managed across an extensive web and
social media environment.
BE SOCIAL
Content and Social Media Marketing together will help you tell and share yourstories with your audience. The biggest questions are what stories, what formatsand which channels to use.
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Sydney Of�ceDarling Park - Tower 2
Level 21, Suite 501201 Sussex Street
Sydney NSW Australia 2000
Philippine Of�ceApple One - Equicom Tower16th Floor Mindanao Avenue Cebu Business ParkCebu City Philippines 6000
1300-367-988 +61-2-9119-2220 (fax) +61-2-9119-2217
[email protected] transeo.com.au