how to get more views on youtube by john trefry
DESCRIPTION
How To Get More Views On YouTube by @JohnTrefry of 4WT media #SMX #24A #SMXsocial13 Going viral on YouTube can generate thousands of views. But that doesn’t mean you should promote your business via a cute kitty video or as a conversation with your 12 year-old CEO. So what’s the best approach to leveraging the huge potential of YouTube? Panelists in this session share best practices for socially promoting your videos… while maintaining the integrity of your brand.TRANSCRIPT
How To Get More
Views On YouTube
John Trefry Founder & CEO, 4WT Media
#SMX #SMXsocial13
Background
4W T Media specializes in creating high impact video that inspires audiences to engage. That means
our content makes people take action: share, like, interact, subscribe, buy.
We work with companies of all sizes across multiple industries.
N ice to meet you, w e’re 4W T M edia .
www.4wtmedia.com
Trends
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Interruption marketing is dying
Trends
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Content isn’t king, audiences are
Trends
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Brands have become storytellers
Content strategy
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Key Elements to Plan:
• Goals
• Audience
• Placement
• Competitive Analysis
• Tone
Content strategy
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Goals should be granular
Content strategy
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Your audience likes what?
Content strategy
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Plan your placements
Content strategy
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Study the competition
Content strategy
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Chose your tone wisely
Production
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MVP – Minimum Viable Production
• Maintaining a schedule
• Producing for cheap
• Ideate with your audience
Production
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Create early, create often
Production
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Film students are great
Production
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Ask your audience
Contact:
John Trefry
P: 310.745.9466
4WT Media | 8965 Lindblade St. | Culver City, CA 90232
Thank You
w w w .4w tmedia .com