marketing with youtube why is youtube important? 3,000,000,000 + views a day that’s double the...
TRANSCRIPT
Marketing with YouTube
Why is YouTube Important?
3,000,000,000 + Views a Day
That’s double the prime-time audience of all 3 major TV
networks combined.
#1 Video Website in the U.S.
YouTube.com had 147,200,000 unique visitors
in May 2011 alone.
13,400,000 mobile viewers in
U.S.Those 13.4 million
Americans each average 3.5 hours of video on phones a
month.
YouTube Demographics
Age of Active Users
13 to 54
YouTube Channels
Branding Opportunities
Extend your brand’s presence to YouTube & build
a video following.
Customer Interaction
Viewers don’t just watch. They comment, subscribe, and click embedded links.
Improved Rankings
YouTube is a Google product that uses keyword research
and descriptions.
Customer Interaction
Video AnnotationsResponse Videos
Video Comments
Improved Rankings
Keywords & Descriptions
Video Search Results
Implementing YouTube
Make VideosInteractive
Take drivers from print or website to video to
applications by linking.
Get Drivers to YouTube
Make print interactive with QR Codes, and embed
YouTube videos in websites.
Increase Applications
Have mobile friendly sites and landing pages that related to the videos.
Get Drivers to YouTube
Embed Videos & Playlists on Websites Link to Videos from QR Codes
Annotating Videos
Annotate Videos to Link toApplications or Related
Videos on Channel
Increasing Applications
Mobile FriendlyApplications
Relate ApplicationLanding Page to
Video Content
Advertising with YouTube
Promoted Videos
Get the videos on the home page of YouTube or get
sponsored search results.
Banner Ads
Banner ads on YouTube work the same as other banner ads with good
results.
Content Partners
Ads overlay videos with content from YouTube
content partners.
Banner Ads
Standard Website Banners
Mobile Website Banners
Promoted Videos
Sponsored VideoSearch Results
Content Partners
Video & Text Adson Other Channels
Benefit from PopularContent Exposure
YouTube InsightsView Details
Viewer Demographics
YouTube Insights
YouTube InsightsTraffic Sources
Value of YouTube Marketing
Easy Information Delivery from Mobile Phones & Websites
Improve Google Search Rankings & Reach Wide Audience
Gather Unique Viewer Data to Increase Value of Applications