how to get free media exposure for your blog - josh elledge
TRANSCRIPT
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taken from an interview with Josh Elledge
Free Media Exposurefor Your Blog
How to
EMAILINFLUENCERS
Do NOTSPAM ASK
yourself
what do influencers need?how can you make their jobseasier?how can you provide value forthem and their audiences?
START HERE
X
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Increase yourperceived credibility HOW?
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#1 PLATFORM
Create a good profile,cover art, avatar, etc.
Pitchyourself
Be on pointGive them everythingthey could possiblyneedMake yourself usefuland valuableLet them know youlove their missionand want to providevalue
Identify journalists inyour industry andyour geography.CONNECTING WITH
INFLUENCERS IN THE MEDIA
Put them in LISTS
Track what they’re tweetingabout over a period of time.
Start withRELATIONSHIP BUILDING
Showengagement
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RELATIONSHIP BUILDING
YOUR GOAL:convert your Twitter conversation
into an email conversation.
Send direct messages to influencers.
Like, retweet, and respond towhat the influencers are posting. Make yourself known .Be cool NOT creepy.
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Your websiteshould...
...be Journalist-friendly
... be modern &up-to-date
... be mobileresponsive
... loadquickly
... includea media kit
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Check your digitalreputation:
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DO A LOT OF WORK:Show that you’re a
thought leader in trainingfor your industry
REMEMBER:Influencers willGoogle you!
“I just love your message, andI really want to providevalue to your audience.”
Xif Guest posting:
DO NOT ask foranything in return
RELATIONSHIP BUILDING
Read more about How to Get Free Media Exposure at WWW.BECOMEABLOGGER.COM